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Published Date: 2017/04/19

"suisai" Web Video Ryucheru, Transitioning to Musician!?

Kanebo Cosmetics released the second web video for its skincare series "suisai," titled "TRUE TRUE" (1 minute 32 seconds), on April 18. ( https://www.youtube.com/watch?v=O2xki2kxdOE )

suisai is a skincare series designed for women with oily skin and concerns about clogged pores. Continuing from the fall 2016 campaign, it features Ryucheru, a talent popular among beauty-conscious young people, to convey the joy of skincare.

Ryucheru appears as a musician. At night, he stands before a mirror, styling his unique fashion and makeup, singing a song while running his fingers over his face. The scene resembles a music video. However, the story reveals that these gestures represent the correct movements for proper skincare. The song uses audio Ryucheru actually recorded solo.

In the latter half of the video, facing the mirror in his room in the morning, Ryucheru, now in casual clothes, happily washes his face using the same hand movements as the night before. The song lyrics also change: "TRUE TRUE" becomes "Smooth Smooth," "Our Dreams" becomes "Foam Dreams," and "Here early" becomes "Cool and refreshing."

The highlight is Ryuchell's masculine and sexy side, different from his variety show persona. Official Site: http://www.kanebo-cosmetics.jp/suisai/s_c_project/

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