[Call for Participants] How are ads that resonate with consumers created? "JAA Advertising Awards Seminar" to be held
The Japan Advertisers Association (JAA) will hold the "JAA Advertising Awards Seminar: How to Create Advertising that Resonates with Consumers" on May 19 at Ochanomizu Sora City in Chiyoda Ward, Tokyo. Apply here.
Representatives from advertisers, advertising agencies, and production companies that won the Grand Prix in each category at the 55th "JAA Advertising Awards: Consumer-Selected Advertising Contest" announced in December 2016 are scheduled to speak at the seminar. They will share insights on "How to Create Advertising Supported by Consumers" with participants.
What makes this seminar unique is that it goes beyond simply presenting advertising case studies. It centers on the "consumer perspective," a defining feature of the awards, by introducing comments from over 130 judges and analyzing judging scores. Yasuhiro Haga, Chairman of the Awards Judging Committee, will also take the stage as moderator to clarify the "perspective" behind the selection process.
■Speakers
◆Moderator
Yasuhiro Haga, JAA Advertising Awards Jury Chairman (Professor, School of Business Administration, Aoyama Gakuin University)
◆TV Advertising Category JAA Award Grand Prix: Akagi Dairy "Price Increase"
Advertiser: Akagi Dairy
Marketing Department, Sales Division, Manager Fumio Hagiwara
Advertising Agency: Dentsu East Japan Inc.
First Sales Bureau, Director Hiroyuki Watanabe
Advertising Agency: Dentsu Inc. Kansai Branch
Creative Director/CM Planner: Mr. Masayuki Furukawa
◆Radio Advertising Category JAA Award Grand Prix: Japan Post Bank "The ATM Guy / Salaryman"
Advertiser: Japan Post Bank
Public Relations Department Manager: Hirokazu Yamamoto
Advertising Agency: Dentsu Inc.
Planner/Copywriter: Maeba Sato
Production Company: Big Face
Director: Kazunari Morita
◆Outdoor & Transportation Advertising Category JAA Grand Prix Award: Panasonic - Advertising That's Better Left Unseen.
Advertiser: Panasonic
Creative Department Manager, Communication Division: Mr. Yasuyuki Takasu
Advertising Agency: Daiko
Creative Director: Keisuke Yamashita
Production Company: SEEDS Advertising Production Company
Art Director: Tetsushi Muto
JAA Advertising Awards Seminar
Date & Time: May 19 (Fri) 1:30 PM - 5:00 PM
Venue: Ochanomizu Sora City (1-minute walk from JR Ochanomizu Station, directly connected to Shin-Ochanomizu Station on the Chiyoda Subway Line)
4-6 Kanda Surugadai, Chiyoda-ku, Tokyo ※Access
Participation Fee: JAA Regular Members Free / JAA Supporting Members ¥5,400 (tax included) / General Public ¥10,800 (tax included)
Registration:JAA Website
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