Regarding the Capital and Business Alliance with Viibar Inc.

The text of the Dentsu Inc. news release distributed on April 20 is as follows.

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April 20, 2017

Regarding Capital and Business Alliance with Viibar Inc.

 

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto) and its wholly-owned subsidiary Dentsu Digital Inc. (Headquarters: Minato-ku, Tokyo; CEO: Norihiro Kureya) have agreed to invest in ^{Viibar Inc. (} Headquarters: Shinagawa-ku, Tokyo; President: Yuta Uesaka) and form a capital and business alliance to promote video production in the digital marketing field.

Founded in 2013, Viibar is a venture company driving the digital video marketing market. Operating under the mission "Change the world of video. Change the world with video.", it leverages its proprietary video production support tools and a network of over 3,000 professional creators to support approximately 600 clients.

The Dentsu Group and Viibar will jointly promote marketing support through video utilization to address the diverse challenges faced by client companies. Furthermore, both companies will collaborate to build an efficient and sustainable production environment. Additionally, by mutually leveraging each other's customer bases and expertise, they will develop and operate new services in the digital video domain that capitalize on both companies' strengths.

The outline of the business and capital alliance is as follows.

■Business Alliance

(1) Introduction of Digital Video Production Management Tool
Viibar's proprietary management tool, enabling web-based progress management of video production, will be introduced to the creative departments of Dentsu Group companies. This will enhance the efficiency and improvement of video production operations. The future goal is to establish an efficient production environment across the entire industry.

(2) Establishing a Digital Video Production System
A dedicated desk will be established within Dentsu Digital Inc. to build a unique digital video production system. Concurrently, Dentsu Group and Viibar will promote the accumulation of knowledge and expertise regarding marketing utilizing digital video, as well as marketing support activities for advertisers.

■Regarding the Capital Alliance

Dentsu Inc. will subscribe to Viibar's third-party allotment capital increase scheduled for April.
As the "Dentsu Digital Investment Limited Partnership" (commonly known as the Dentsu Digital Fund), managed by Dentsu Digital Inc. Holdings Inc., underwrote Viibar's third-party allotment capital increase in January 2017, this transaction represents an additional investment by the Dentsu Group.

Viibar's company overview is as follows.

<Viibar Company Overview>

Company Name: Viibar Inc.
URL:http://viibar.com/company
Headquarters: Meguro Tokyu Building 5F, 2-13-17 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: Representative Director Yuta Uesaka
Established: April 2013
Business Activities: Video Marketing Business / Video Media Business / Video Production Tool Business

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* Viibar Inc. operates under the mission "Changing the world of video. Change the world with video." By leveraging its proprietary video production management tool and Japan's largest network of over 3,000 professional video creators, Viibar enables efficient video content delivery. Utilizing this capability, the company operates three core businesses: Video Marketing Services supporting corporate marketing, Video Media Services operating the "bouncy" video platform and developing partner media, and Video Production Tools providing video production management solutions.

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0420-009276.html