"Suntory Natural Water" A rich morning starts with "Clear Lemon Tea"
Suntory Beverage & Food International opened the "PREMIUM MORNING CAFE" at Toranomon Hills in Minato Ward, Tokyo, for a limited time on April 19, ahead of the April 25 launch of its new "Suntory Natural Water PREMIUM MORNING TEA Lemon" product under the "Suntory Natural Water" brand. An opening event was held on the first day.
Since its launch in 1991, the brand has continued to grow in sales, thanks to hits such as the flavored water "Yogurina". The new product is a lemon tea that is transparent yet has the richness and aroma of black tea and a refreshing aftertaste.
At the beginning of the event, Daisuke Itose, section chief of the Japan Business Division, said, "We developed this product for people who want to start their busy mornings feeling refreshed and enjoy a rich morning experience. We hope you will enjoy drinking it as your partner for a wonderful start to the day." In response to recent lifestyle changes that emphasize "rich mornings," the company has developed a product specifically for morning consumption.

At the venue, a talk session was held featuring guest speakers: freelance announcer Kyoko Uchida and Yohei Sadoshima, representative of Creator Agency Cork, an editor and creator behind numerous popular works.
Regarding her "morning routine," Uchida shared, "After having children, I realized how precious morning time is. I wake up an hour earlier to get work done or prepare dinner while making breakfast. Cooking with time to spare makes me feel elegant and happy. When mornings are fulfilling, the whole day flows smoothly." She spoke with the expression of a mother of two who finds ways to enjoy rich moments even in a busy life.
Sadoshima, who arrives at work earlier than anyone else, shared, "Since my work keeps me up late, I bathe with my children in the morning before heading to the office, making sure to carve out time for myself." He emphasized dedicating this time to family communication.
After sampling the new product, Uchida commented, "The lemon adds a refreshingly crisp note to the tea's flavor, giving a clean, invigorating start to the day. I really like its perfectly balanced sweetness." Sadojima, a tea enthusiast, added, "New tea products are rare, so I thoroughly enjoyed this one."




The "CAFE," open until the 25th, offers food menus that pair well with the new product. A limited-time morning set will be sold from opening at 8:00 AM until 10:00 AM. Additionally, on the 22nd and 23rd, they will collaborate with "Yoga" held at Toranomon Hills Oval Plaza to conduct product sampling.
Product site: http://www.suntory.co.jp/water/tennensui/premium_morning_tea/
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