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Published Date: 2017/05/11

Web magazine "EL BORDE" for young people to improve financial literacy launched

Nomura Securities' web magazine "EL BORDE," aimed at improving financial literacy, launched on May 8. Its primary target audience is business professionals born in the 1980s.

「EL BORDE」ロゴ

*"EL BORDE" is Spanish for edge, boundary, or cutting edge. It embodies the hope that young people will stand at the forefront of changing the world.

The company launched "EL BORDE" targeting young business professionals in response to findings from the Financial Literacy Survey conducted by the Central Council for Financial Public Relations. The survey revealed that correct answer rates regarding asset-building products tend to decrease with younger age groups.

資産形成商品に関する設問の正答率/出所:金融広報中央委員会「金融リテラシー調査(2016年)」
Source: Central Council for Financial Public Relations "Financial Literacy Survey (2016)"

In addition to articles on finance and asset building, we publish diverse content including: "Crossing Boundaries," which explores success tips through interviews with celebrities and entrepreneurs; "Transformation Methods," featuring business skills and life hacks to help young professionals level up; and "Drink Log," introducing spots you'd want to take colleagues or juniors to.

EL BORDE webマガジン

Dedicated SNS Account
Twitter: @_EL_BORDE
Facebook: https://www.facebook.com/elborde.nomura/ (@elborde.nomura)
※Follow to see updates in your timeline.

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