Nomura Securities' web magazine "EL BORDE," aimed at improving financial literacy, launched on May 8. Its primary target audience is business professionals born in the 1980s.
*"EL BORDE" is Spanish for edge, boundary, or cutting edge. It embodies the hope that young people will stand at the forefront of changing the world.
The company launched "EL BORDE" targeting young business professionals in response to findings from the Financial Literacy Survey conducted by the Central Council for Financial Public Relations. The survey revealed that correct answer rates regarding asset-building products tend to decrease with younger age groups.
Source: Central Council for Financial Public Relations "Financial Literacy Survey (2016)"
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