
Yamaha Motor exhibited at the 43rd Tokyo Motor Show (until December 1, Tokyo Big Sight) under its global brand slogan "Revs your Heart." This slogan embodies the desire to "excite people's hearts like revving an engine."
President Hiroyuki Yanagi declared, "We will continue to create a world uniquely Yamaha, centered on 'Enriched Lives,' 'Enjoyable Mobility,' and 'Intelligent Technologies that are Kind to People, Society, and the Earth.'" He identified three elements for pursuing Yamaha's distinctiveness: "Proposing original concepts," "Realizing outstanding technology," and "Expressing refined dynamism through design."
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President Yanagi's Presentation
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Numerous models made their world or Japanese debut, including the 250cc compact sports machine "R25" and the three-wheeled commuter "TRICITY Concept," which adds new enjoyment to the inherent high mobility of two-wheeled vehicles.
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R25
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TRICITY Concept
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The "MOTIV," designed to rekindle the joy of maneuvering in urban spaces, drew attention as an ambitious four-wheeled prototype aiming to expand the realm from two to four wheels. It features a lightweight, high-rigidity, high-strength skeleton frame reflecting F1 philosophy. It also offers flexibility, accommodating various power units like gasoline or EV.
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MOTIV
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