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Published Date: 2017/06/14

Panasonic and Perfume collaborate Original video themed around "bubbles" released

Panasonic released an exclusive videoon June 13thfeaturing a collaboration with the techno-pop unit Perfume.This video promotes the company's unique washing machine feature, "Bubble Wash," which uses dense foam to thoroughly remove stubborn stains. (http://panasonic.jp/fudan/wash/awadance/)
Panasonic's "Bubble Wash" effectively removes stains by pre-foaming detergent before applying it to clothes.

The video was created not only to clean stains but also to make the often routine task of daily laundry a little more enjoyable for both the washer and the wearer.It is a short version of the music video for thenew song " Everyday ,"themed around the "bubbles" of "Bubble Wash,"titled"'Everyday' -AWA DANCE edit- " (60 seconds).
Set in a bubble-themed environment, the video centers on Perfume's cute dance scenes. Featuring costumes with soft, bubble-inspired designs, along with choreography and stage direction that express the bubble theme, it's a fresh and innovative video.

In a post-shoot interview, the three members shared what they'd like to clean up and refresh.Notch-san mentioned, "Books and games I keep buying but never get around to consuming." Kashiyuka-san said, "I want to replace my washing machine with one that does bubble washing." A-chan made everyone laugh by saying, "I have a few moving boxes left. I wonder what's inside them?"

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