Dentsu Inc. invests in "Destination Tokachi Inc.," a DMO specializing in outdoor activities established by Snow Peak and Obihiro City.
The text of the Dentsu Inc. news release distributed on June 28 is as follows.
June 28, 2017
Dentsu Inc. Invests in DMO "Destination Tokachi Co., Ltd." Specializing in Outdoor Activities, Established by Snow Peak, Obihiro City, and Others
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto) has invested in "Destination Tokachi Inc.", a regional collaborative DMO*1 specializing in outdoor activities and aiming to brand the Tokachi region. This DMO was established in April this year by Snow Peak Inc. (Headquarters: Sanjo City, Niigata Prefecture; President: Futoshi Yamai), Obihiro City (Mayor: Norihisa Yonezawa), and others.
Destination Tokachi aims to realize the branding of "Tokachi Outdoor" by leveraging Tokachi's magnificent natural spaces as a world-class field for authentic outdoor activities. It will provide opportunities for customers seeking a fulfilling lifestyle to enjoy premium experiences filled with "leisure" and "healing." An overview of Destination Tokachi is as follows.
<Overview of Destination Tokachi>
・Company Name: Destination Tokachi Co., Ltd.
・Location: Tokachi Village, Tourism Exchange Hub Facility, Nishi 13 Minami 8, Obihiro City, Hokkaido
・Capital: 30.5 million yen
・Shareholding Ratio: Snow Peak Co., Ltd. 49.2%, Dentsu Inc. 16.4%, Obihiro City 13.1%, Others 21.3%
・Representative: President and CEO Futoshi Yamai (President and CEO of Snow Peak Co., Ltd.)
・Date Established: April 5, 2017 (Business commenced on the same day)
・Business Activities:
(1) Travel Business
(2) Contract Services (Outdoor-related events such as glamping※2, consulting services)
(3) Merchandise Sales
(4) Marketing Research
(5) Promotion Planning and Implementation
*1 A DMO (Destination Management Organization) is a corporation that acts as the steering force for tourism region development from the perspective of "destination management." It works collaboratively with diverse stakeholders to formulate strategies for realizing tourism region development based on a clear concept, while also possessing coordination functions to ensure the steady implementation of these strategies. Its role is to draw out the region's "earning power" while fostering pride and attachment to the area. (Source: Japan Tourism Agency website)
"Destination Tokachi" plans to apply to the Japan Tourism Agency for registration as a DMO candidate corporation.
※2 Glamping is a portmanteau of "glamorous" and "camping," representing a new form of camping that offers luxurious and comfortable services comparable to high-end hotels while being set in natural environments.
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0628-009325.html
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