Ontex, which handles total renovations for homes, buildings, and condominiums, began airing a TV commercial featuring multi-talented artist Lord Damon across six regions nationwide starting August 17th.

The "Long-Lasting" edition portrays Lord Demon's face as a house's exterior wall, promoting renovations that make homes last longer. Surrounded by scaffolding, workers are busy renovating the exterior wall around his face. Lord Demon repeatedly states his age—"Last year I was 105,400 years old, the year before that 105,300... next year..."—emphasizing his extraordinary longevity. This plays on the contrast between his extraordinary age and the durability achieved through exterior wall painting.
In the "Design" edition, a house identical in design and color appears next to His Excellency's. His Excellency and the neighbor's house start arguing: "Who the hell are you!?" "Who are you, you bastard?" Even when His Excellency glared and declared, "Even if you share my design, you are not me," the neighbor retorted, "It's no exaggeration to say I am already His Excellency Demon." On the opposite side, another house designed like His Excellency appeared, promoting the freedom to choose any color or shape for exterior renovations.
Official Site: https://www.ontex.co.jp/