JMA Establishes "Marketing Certification"

The Japan Marketing Association (JMA) will launch its Cabinet Office-certified "Marketing Certification Program" starting October 2. In 2017, it will begin with the Level 3 exam, targeting first-time learners of marketing, including students, new employees, and those seeking employment or career changes. Levels 2 and 1 will be introduced sequentially in 2018 and 2019.

Since its founding in 1957, JMA has promoted marketing awareness primarily among corporate members and academic researchers through training programs and information services. Marking its 60th anniversary, the Marketing Certification Program aims to "contribute to Japan's socioeconomic development by providing opportunities for anyone to learn marketing anytime and measure proficiency nationwide."

The certification adopts Computer-Based Testing (CBT) at over 200 test centers nationwide. Candidates can choose a convenient location and time to take the exam at test centers across Japan. It features three levels: Basic (Level 3), Intermediate (Level 2), and Advanced (Level 1). Candidates can progressively learn marketing concepts while acquiring skills applicable across industries.

Professor Naoto Onzou of Waseda University's School of Commerce has been appointed Chairman of the Marketing Certification Committee. Leading Japanese marketing researchers and experts are involved in question development, ensuring the test comprehensively covers both foundational and applied marketing, as well as academic and practical aspects.

The examination fee for Level 3 is ¥6,480 (tax included), or ¥5,400 (tax included) for JMA member companies. Fees for Levels 2 and 1 will be announced once preparations for their implementation are complete.

For details and registration, visit the official website.