Limited Edition Black Mont Blanc Now Available! Ending the Tragedy of "My Ice Cream Was Eaten Without Permission" Shiori Tomita's Music Video Also Released

To commemorate the 48th anniversary of Takeshita Seika's long-selling ice cream "Black Mont Blanc," the new product "DO NOT EAT" began rolling out nationwide at Don Quijote stores (excluding some stores and areas) starting September 22. A commemorative event was held the same day at Don Quijote's Nakameguro flagship store in Tokyo.

"Black Mont Blanc" is a "soul ice cream" (not just soul food) primarily sold in the Kyushu area. It was conceived when former Chairman Kotaro Takeshita, upon seeing Mont Blanc, the highest peak in the Alps, thought, "It would surely be delicious to pour chocolate over that pure white mountain." It features vanilla ice cream coated with chocolate studded with crunchy bits.
Director Minami Nobuhiko stated, "This product has been loved for about 50 years since its launch. We aim to strengthen sales in Tokyo going forward."

The new product's name, "DO NOT EAT," is a play on words. While the contents are identical to the regular product, the packaging closely resembles a freezer pack. Developed from the creator's desire to "put an end to the sadness of someone stealing the ice cream you've been looking forward to in the freezer," it mimics a freezer pack inside the freezer to prevent theft.

This time, they released the song "Did You Eat My Ice Cream?" in collaboration with singer-songwriter Tomita Shiori, exclusively as a digital download. The music video (MV) was also released on YouTube the same day. ( https://youtu.be/eFH55Xiktzg )
The peaceful, bright song and visuals abruptly shift to vengeful lyrics and horror imagery the moment the ice cream theft is discovered. Tomita emphasized, "We really focused on the contrast between the before and after," adding, "Shooting was tough, but it turned into a fun MV, so I hope lots of people watch it."

Tomita, who shared having experienced having sweets stolen by her own brother, held the new product and promoted it: "With this, there's no worry about it being taken. The ice cream is very delicious, so I hope people in Tokyo will eat it all up." Product Special Site: http://takeshita-seika.jp/gitai/index.html