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November 8th is Good Bubbles Day Alsoa Facial Soap PR Event Held
Alsoa, a cosmetics and health food manufacturer focused on skincare, has designated November 8th as "Good Foam Day" starting this year. This date plays on the Japanese wordplay "ii awa" (good foam) and the number 1108. The company held a certification ceremony and PR event for "Good Foam Day" at Nihonbashi Mitsui Hall in Chuo Ward, Tokyo, on the same day.
President Reiko Takiguchi opened by introducing the product's history and concept: "Our company marks its 45th anniversary this year, and 'Alsoa Queen Silver' has been delivered using the same manufacturing method for 45 years. We have developed this product with the belief that proper cleansing is more important than using cosmetics to awaken the skin's inherent beauty."
Mao Asada, the company's image character, made a surprise appearance at the venue. She arrived wearing an elegant dress in black, reflecting the color of "Alsoa Queen Silver" and the "Queen" concept. Spinning gracefully, she smiled and remarked, "I never wear black in my skating costumes, so this feels fresh."
Asada revealed she has personally used the product since age 16 for her skincare, stating, "It's indispensable. I always took it overseas during my active career. When I first used it, I was surprised—'It foams this much!'" She expressed her affection for the product she's used for 11 years to maintain her beautiful skin.
She also commented on how her skin condition affects her mood, stating, "When my skin feels good, I can live each day vibrantly. Washing my face at night helps wash away the fatigue."
To commemorate the establishment of "Good Foam Day," Asada, appointed as ambassador, recreated the brand's original character, the foam fairy "Mokoawa," by arranging the product's bouncy foam on a panel. "The position of the eyes and nose changes the expression, so it's the most crucial part," she said carefully while determining the placement of the eyes and nose to complete the design. Upon finishing, she gazed at the resilient foam and exclaimed with surprise, "Even though I applied a generous amount of foam, it shows no sign of washing off!"
The company is running its "#GoodFoamDay" campaign until January 31st. Users who follow the official Instagram or Twitter account and post photos or videos of foam with the hashtag "#GoodFoamDay" will be entered into a lottery to win a "Mokoawa" charm.
Asada concluded, "I usually only make enough foam for my own use, but today I got to experience a generous amount of Mocoa's fluffy foam and was reminded just how incredibly pleasant it feels. I want to use this foam again tonight to feel refreshed, wake up in the morning, and enjoy a pleasant day. I really hope everyone will try it at least once."
Official Website: http://www.arsoa.co.jp/
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