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Expanding the range of official JOC/JPC licensed merchandise for the PyeongChang Winter Games
The Tokyo Organising Committee of the Olympic and Paralympic Games will expand and sequentially release official JOC/JPC (Japan Olympic Committee/Japan Paralympic Committee) licensed merchandise to support the Japanese delegation participating in the PyeongChang Winter Olympics and Paralympics in February 2018.
On November 15, a media briefing was held at the "Tokyo 2020 Official Licensed Goods Showroom" in Shibuya, Tokyo, ahead of the start of its third phase (beginning the 16th), where JOC/JPC licensed goods were also unveiled.
This showroom, open for a limited time (until November 29) since September, aims to raise awareness of Tokyo 2020 official licensed merchandise. Divided into three phases, it showcases and sells products themed to each phase, featuring photo corners to convey the appeal of the Tokyo 2020 Games. Phase 3 celebrates 1,000 days until the Tokyo Paralympics opening while building momentum for the PyeongChang Winter Games.
Professional figure skater Daisuke Takahashi and Winter Paralympic alpine skiing gold medalist Dai-Nichi Co., Ltd. Ohinata attended the press conference.
Takahashi spoke about the Olympics, saying, "For athletes, it's a special event where the results of four years of effort are revealed in an instant." Dai-Nichi Co., Ltd., who has been appointed as the head of the Japanese delegation for the PyeongChang Paralympics, shared her aspirations: "I want to help ease the tension that comes with competing only once every four years and support the athletes so they can perform at their best." She added, "I especially want people to focus on the speed of the downhill events, which challenges the concept of what sports for people with disabilities can be."
Takahashi's focus for the Pyeongchang Olympics remains figure skating: "I have high hopes for both Hanyu and Uno. A one-two finish could be possible."
After viewing the licensed merchandise, Takahashi seemed particularly fond of the character series inspired by anime protagonists and the Yamanaka-nuri lacquerware items. "You can feel the 'Wa' (harmony) of modernity and tradition," he commented. "I think they would make excellent souvenirs for visitors to Japan."
Dai-Nichi Co., Ltd. commented, "The Sunrise Red color, also used in the flag, really stands out even against a backdrop of snow and ice. If fans wear this color to cheer, it will motivate the athletes to push even harder.".
Looking ahead to 2020, the two concluded, "We hope for excitement surpassing the 1964 Tokyo Games and many medals," and "We want the athletes to turn the pressure of competing at home into power through support and give their all without regrets."
Tokyo 2020 Official Online Shop:
https://tokyo2020shop.jp/
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