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Dentsu Inc. Develops "βutterfly," a Co-Creation Project for Students and Companies
The text of the Dentsu Inc. news release distributed on November 16 is as follows.
November 16, 2017
Dentsu Inc. Develops "βutterfly," a Co-Creation Project for Students and Companies
― Commences Value Creation Through Beta Development and Sponsored Plans for Companies ―
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto), through its specialized organization "Dentsu Business Design Square" that supports client companies in creating innovation, will begin offering "βutterfly," a collaborative project between client companies and students, in partnership with Dentsu Wakamon (Dentsu Youth Research Department).
"βutterfly" is a new form of industry-academia collaboration project that integrates numerous collaborative projects with students previously launched and operated by Dentsu Inc. Wakamon, establishing a "β-version co-creation menu" for corporations. Its distinctive feature is prioritizing realization above all else, aiming to create value through the development of "β-versions." It addresses the barriers many companies face in achieving innovation and creating new businesses. By combining students' unconventional ideas with the expertise and methodologies of Dentsu Inc. Business Design Square, it aims to nurture significant innovation starting from beta versions. Currently, nine student teams within βutterfly are collaborating with external companies and organizations, working in areas such as event planning, web media development, and trend research.
By sponsoring βutterfly, companies become "Official Supporter Companies." They gain diverse benefits as project owners for student initiatives, including access to real-world data for understanding youth—such as "sharing results from youth benchmark surveys" and "trend prediction reports created by student members"—as well as opportunities for group interviews with student members and joint project management. Collaboration is possible across various fields, including new service development, product development, organizational development, and advertising expression development, all leveraging the perspectives, ideas, and individuality of young people.
In a market where understanding young consumers in marketing is becoming increasingly complex and corporate aging makes it harder to adopt and implement unconventional ideas and new initiatives, we provide a mechanism for companies and young people to co-create a new future together. This differs from traditional forms of engagement with youth, such as job hunting, internships, employee recruitment, or one-off marketing research.
【Logo Mark】
【Official Website】
http://butterflybutterfly.jp
※Details about our activities and sponsoring companies will be shared here.
That's all
【βutterfly Team Introduction (Partial)】
【Circle Up】
Circle Up is a group management app for university clubs and other organizations, produced by Dentsu Inc. Youth Research Department. Currently, over 3,000 groups from more than 300 high schools and universities nationwide are registered. Companies can distribute "offers" to registered clubs, encouraging responses to surveys or video views. This team aims to create new relationships between companies and university students through the development and operation of the Circle Up app.
Circle Up Official Site
https://circleapp.jp/
【NOROSHI】
NOROSHI is a comedy group competition event to determine Japan's most entertaining club. Student comedians representing comedy clubs form teams and compete in three categories: "Manzai (comedy duo)," "Conte (sketch comedy)," and "Pin (stand-up comedy)." This team collaborates with Yoshimoto Creative Agency Inc. and the university comedy event group "Daigaku Geikai" to plan and operate the NOROSHI tournament.
NOROSHI Official Site
http://noroshi.circleapp.jp/
【NIPPON YOUTH STUDIO】
NIPPON YOUTH STUDIO is an information hub focused on the "likes" of Japanese youth, jointly edited by WEGO Inc. and Dentsu Inc. Youth Research Department, with content written by university student writers. It shares perspectives on "likes" across a wide range of genres—fashion, romance, hobbies, and relationships—from the viewpoint of student writers, and also handles collaborative article projects with companies.
NIPPON YOUTH STUDIO Official Site
http://youthstudio.jp
【Yuru Sports YOUTH】
Yuru Sports YOUTH is a university student-led "yuru sports" development team established jointly by the World Yuru Sports Association and Dentsu Inc. Youth Research Department. Through developing and promoting "yuru sports" that anyone can enjoy regardless of age, gender, or athletic ability, the team aims to realize new forms of exchange and mutual understanding starting from university students, under the slogan "Enjoy Difference."
Yuru Sports YOUTH Official Site
http://yurusports.com/sports/youth
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/1116-009397.html
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