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Dentsu Inc. invests in Brogent Japan Entertainment, a software developer for ride-type VR attractions
The text of the Dentsu Inc. news release distributed on December 22 is as follows.
December 22, 2017
Dentsu Inc. Invests in Brogent Japan Entertainment, a Software Developer for Ride-Type VR Attractions
― Expanding New Entertainment Business Utilizing Premium Domestic and International Content ―
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) has acquired a stake in Brogent Japan Entertainment Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto), a ride-type VR (virtual reality) software planning and production company established in August 2016 as a joint venture between Kodansha Ltd. (Headquarters: Bunkyo-ku, Tokyo; President: Shigenobu Noma) and Brogent Technologies Inc. (Brogent Technologies Inc., hereinafter "BGT") in August 2016.
BGT, listed on the Taiwan Stock Exchange since 2011, is a cutting-edge ride-type VR attraction equipment manufacturer with advanced control technology and other leading-edge development capabilities, boasting a proven track record of supply worldwide. The ride-type VR equipment (hereinafter "BGT Machines") it provides are theater-style amusement devices where a platform controlled by a large cylinder moves dynamically and precisely in six directions in sync with the visuals. With seven installations primarily in North America and Europe, operations are soon to commence in the Middle East and China.
The "BGT Machine" can accommodate multiple users simultaneously, offering economic efficiency in terms of cost. It also features the ability to instantly swap out the software (visuals + platform drive program) using simple PC operations.
Kodansha, recognizing the uniqueness and advantages of the BGT Machine, is supporting its introduction into the Japanese market while developing VR software for the BGT Machine using its own managed content, such as manga and animation. This drives the expansion of its rights business in this new field. To date, it has supplied software using "Attack on Titan" to BGT Machines operating at Fuji-Q Highland (Fujiyoshida City, Yamanashi Prefecture) in Japan and in Taiwan.
This capital participation combines Dentsu Inc.'s software development capabilities and sales network with Kodansha's extensive network of content holders to identify new companies for BGT machine deployment and expand the ride-type VR business.
Moving forward, Dentsu Inc. and Kodansha will support BJE's development of VR software utilizing high-quality domestic and international content. They will also assist in introducing BGT machines to amusement park operators (including overseas) and retail operators managing shopping malls, while supporting the marketing activities of these businesses.
■Main BGT Machines
① i-Ride
・Images are projected onto a large screen measuring 19 meters high and 22 meters wide.
・Seats for 10 people each, arranged in a single row, move dynamically in sync with the visuals (up to 9 units = 86 people can ride simultaneously), delivering a unique sensation of floating and speed.
② Q-Ride
・A new ride utilizing i-Ride technology. Seats accommodating 12 people per unit move swiftly and smoothly, synchronized with the head-mounted displays worn by users.
＜BGT Company Overview＞
Company Name: Brogent Technologies Inc. (BGT)
URL:http://www.brogent.com/
Representative: CEO C.H. Ouyang (志宏)
Address: No. 9, Fuxing 4th Road, Kaohsiung 806, Taiwan
Established: September 2001
Capital: ¥1,605,620,000
Business Activities: Manufacturing and sales of ride-type VR attraction equipment; development of ride-type VR software
＜BJE Company Overview＞
Company Name: Brogent Japan Entertainment Co., Ltd. (BJE)
URL:http://www.brogentjapan.co.jp/
(Website to be launched on December 22)
Representative: Kohei Furukawa, Representative Director
Address: 2-12-21 Otowa, Bunkyo-ku, Tokyo
Established: August 2016
Capital: 87.5 million yen
Business Activities: Introduction of ride-type VR attraction equipment; Planning and production of ride-type VR software
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/1222-009419.html
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