Messages from Great Figures to Modern People!? New Year's Drama Original "The Storm Children" Poster Project

Leed Inc. has launched a series of posters for the ongoing historical epic gag manga "Fūunji-tachi." The manga began in 1979 and is authored by Minamoto Taro. On January 1st of this year, it aired as the NHK New Year period drama "Fūunji-tachi: Ran-gaku Kakumei-hen."

The manga's appeal lies in the drama woven by various types of mavericks who shaped Japanese history. To appeal to a broad audience, eight different posters were created. They feature anecdotes about the characters accompanied by copy focusing on insights relevant to modern people.

For example, regarding Sugita Genpaku, one of the drama's main characters: "The first thing he realized was that 'Dutch is read horizontally.'" The message to modern readers: "Have you had any lately? Things you discovered yourself, without searching." Another main character, Zenno Ryōsaku, is featured with the anecdote: "The author of Kaitai Shinsho didn't put his name on his own work." The copy poses a question to modern readers: "Are there any now? Japanese people who choose conviction over money or fame."

The posters were displayed at bookstores nationwide and at drama PR events. When shared on Reido Publishing's Twitter account, they were widely reposted and featured on Yahoo! News, becoming a major online topic.