Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
McDonald's Four products challenging the reigning champion "Double Chicken" are available for a limited time.
McDonald's Japan held a press conference for its "Surpass the Double Cheese!" campaign at one of its facilities in Tokyo on January 5th.
Affectionately known as "Dubuchi," the Double Cheese Burger gained popularity for its richness and volume from two beef patties and cheddar cheese, winning the top spot in the "1st McDonald's General Election" held in 2017.
Past article: https://dentsu-ho.com/articles/4881
The first campaign of 2018, themed "Surpass the Dubuchi!", features three new burgers challenging the Double Cheese Burger: the Spicy Dubuchi (spicy Double Cheese Burger) with several spices and habanero heat; the Chee Chee Dubuchi (Cheesy Double Cheese Burger) packed with two slices each of yellow and white cheddar cheese; The Triple Cheese Burger (Tri-Chee) with three beef patties and three slices of cheese, and the Shaka Shaka Potato Double Cheese Burger Flavor, featuring McDonald's Fries unexpectedly flavored like the Double Cheese Burger. These four items will be available for a limited time starting the 10th of the same month.
Marketing Division General Manager Mami Sakashita stated, "We want everyone to enjoy deciding whether these four items surpass the champion Double Cheese Burger," and introduced a retweet campaign where winners receive McDonald's gift cards.
Talent Takeshi Takei, who appears in the TV commercial "Surpass the Double Cheese Burger!", made a guest appearance at the venue. He commented with a smile, "The Double Cheese Burger is the champion, ranked number one in the election, so its character overlaps with mine as the 'King of Beasts'. I've found the perfect partner I've always wanted." He also revealed his personal fondness for the Double Cheese Burger, stating, "It's high in protein, so I often order it when I want a little more to eat."
Known for his continuous "challenges" primarily in sports, Takei expressed his resonance with the campaign theme: "The attitude of constantly challenging something is important. The challenge to 'surpass Dubuchi' is wonderful." He then proceeded to sample all four challenge items one after another.
"Just to cleanse the palate..." he said, taking another bite of Dubuchi. "Dubuchi's balance is outstanding. Even after eating the special menu, it doesn't leave you wanting more. It has the stable deliciousness of a true champion," he remarked. He sent a message: "I'm really looking forward to this battle. I hope you'll judge whether it surpasses Dubuchi by tasting the challengers and feeling their evolution."
Campaign Site:
http://www.mcdonalds.co.jp/campaign/dabuchi_wo_koero/
Was this article helpful?
Share this article
