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"Chinese food warms the heart of the family." Cook Do New Commercial Announcement Event
Ajinomoto held a press conference for its new "Cook Do" Chinese seasoning commercial at The Ritz-Carlton Tokyo in Minato Ward on February 7.
Cook Do is a long-selling product celebrating its 40th anniversary this year.
Executive Officer Chika Morishima stated, "Since its launch in 1978, the brand has steadily increased sales and has become so deeply ingrained in households that its purchase rate recently reached 50%. This year, as a new challenge, we are entering the Chinese noodle menu market." She introduced two new products launching on the 19th for a limited spring/summer period: "For Sichuan Dandan Noodles" and "For Jajamen."
To mark the occasion, the company has renewed its TV commercials for the first time in seven years. Two new commercials featuring an entirely new cast began airing on the 8th. The commercials feature a large family, with actors Ryoma Takeuchi and Minami Hamabe playing the eldest son and daughter. Centered around Takeuchi preparing Chinese food, Hamabe and her younger siblings get excited during cooking, depicting the family enjoying a lively meal together. Takeuchi's cooking skills and the two's hearty eating style, unexpected from their smart appearances, are impressive.
Regarding their casting, Takeuchi commented, "I've always watched the past commercials, so I'm thrilled to be part of it," while Hamabe said, "It's an honor to be part of such a beloved, long-running product."
Regarding filming, Takeuchi admitted, "The scene where I had to shake the pot was tough. I cook at home, but I don't usually cook in front of others." However, when it was revealed that he received professional coaching on set and earned applause from the staff with his impressive pot-handling skills, he showed a shy expression.
Hamabe shared, "In the mapo tofu commercial, the line 'Spicy and delicious!'—where I imitated my brother—was tough. The trick is to close your eyes, tilt your head back, and wrinkle your brow a bit." Takeuchi responded, "But you nailed it. You really proved you're an actress."
Led by Takeuchi, they all chanted together, recreating the "Spicy and delicious!" line.
During the cooking demonstration, tips for making delicious twice-cooked pork were shared, and Takeuchi showcased the elegant wok skills seen in the commercial.
After stuffing her mouth with the twice-cooked pork she plated herself, Takeuchi exclaimed, "This is seriously delicious. Adding a bit of stir-fried cabbage emphasizes the crisp texture and prevents it from being overpowered by the sauce." Hamabe added, "The taste of it fresh off the stove is outstanding. I want to gather around a big plate and eat this with my family."
Product site:
https://www.ajinomoto.co.jp/cookdo/
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