"Flawless Skin" Transino, featuring Yuki Amami

Daiichi Sankyo Healthcare launched "Transino White C Clear," a new, enhanced prescription-strength medication for dark spots and freckles, from its comprehensive dark spot care brand "Transino" on January 22. On March 1, the company held a new TV commercial launch event at the Mandarin Oriental Hotel Tokyo in Chuo Ward. The brand has appointed actress Yuki Amami as its new image character. The TV commercial, titled "If You're Going to Start, Start Now," will air starting March 3.

The commercial portrays Amami's translucent bare skin and her dignified beauty emanating from within, set against a world of deep, transparent blue. Through a scene where her gaze, initially lowered, gradually lifts to meet the camera directly as she powerfully declares "If you're going to start, start now," it impressively promotes the product as one that supports flawless, spot-free skin.

At the outset, President Yoshiki Nishii stated, "Transino celebrates its 10th anniversary, with brand scale growing approximately threefold over the past five years. Next fiscal year, brand sales are poised to exceed 4 billion yen. We entrusted the sentiment of wanting to make all women more beautiful and radiant to Ms. Amami, whose image embodies intelligence and sophistication. We want to convey that there is a way to address spots you may have given up on, both internally and externally."

Marketing Department's Nanako Kuramoto explained the new product: "It reduces dark spots from within the body through three steps: suppressing melanin production, decolorizing melanin, and promoting its elimination. The brand message is 'Will you let flawless skin remain just a dream?' We want to convey that flawless skin empowers you to become the best version of yourself."

At the venue, Amami appeared in a white dress evoking spot-free skin. "Today's outfit was inspired by Transino," she said with a smile. "Clear and cool, yet elegant. I also incorporated the brand's signature blue through accessories."

During the shoot, she revealed that even after the director gave the OK, she requested another take, wanting to pursue a more natural performance that truly connected with the product's message. This highlighted her strong dedication to her acting.

She also introduced three steps to shine authentically: "First, give it a try. Don't push too hard. Keep going." She explained, "Just thinking 'that's nice' won't change anything. First, try what feels right for you. Don't push too hard; enjoy it. Keep going even if results aren't immediate. That's how you'll feel the change." She added, "As I age, I sometimes feel the difference between yesterday's me and today's me. That's why, with exercise too, I don't just do exactly the same thing as yesterday. I challenge myself, like gradually increasing the load."

When asked about her aspirations for 10 years from now, coinciding with the brand's 10th anniversary, she responded, "I believe there's a way to shine that suits each age. I want to possess the beauty that comes with experience and a strong spirit, while maintaining healthy, natural skin." To women struggling with age spots, she called out, "Let's do this together—don't push too hard, take the plunge and start, keep at it long-term, and achieve healthy, beautiful skin."

Official Website: https://www.daiichisankyo-hc.co.jp/site_transino/