The text of the Dentsu Inc. news release distributed on May 31 is as follows.
May 31, 2018
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto) announced its capital participation in Magaport, Inc. (registered on March 16), a company established as a preparatory entity by Fujisan Magazine Service Inc. (Headquarters: Shibuya-ku, Tokyo; President: Shinichiro Nishino), effective May 31. The joint venture, "Magaport, Inc.," will commence operations on June 1.
The new company integrates the magazine content distribution business and the magazine article data distribution/data platform business previously conducted by both companies. By leveraging Fujisan Magazine Service's advanced digital technology—operating Japan's largest online magazine store "Fujisan.co.jp"—and the Dentsu Group's consumer insights and strategic capabilities, the company aims to promote the digital distribution of magazine articles, expand magazine-originated content businesses, and contribute to increasing revenue opportunities for the publishing industry.
Additionally, on July 1 (planned), the Company will transfer its B2C digital magazine business, previously operated as an internal project, to Fujisan Magazine Service.
The impact of this transaction on our consolidated results for the fiscal year ending December 2018 is expected to be minimal.
<New Company Overview>
Company Name: Magaport, Inc.
Location: Alive Nanpeidai Building 7F, 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo (within Fuji Magazine Service Headquarters)
Investment Date: May 31, 2018 (Business operations commence June 1)
Capital: 20,000,000 yen
Shareholding Ratio: Fujisan Magazine Service Co., Ltd. 51%, Dentsu Inc. 49%
Business Overview:
・Magazine content distribution business centered on Magaport
・Content marketing business utilizing magazine content
・New services such as advertising utilizing subscription ID data through collaboration with Fuji Magazine Service
New business development through collaboration with Dentsu Group's digital marketing businesses
Representative: President and CEO Antonio Kamiya (currently COO of Fujisan Magazine Service)
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0531-009546.html
