The text of the Dentsu Inc. news release distributed on June 1 is as follows.
June 1, 2018
Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) has created the "SDGs Communication Guide" (Japanese and English versions) to serve as a reference for corporate executives, advertising professionals, and advertising agencies when considering communication related to the SDGs (Sustainable Development Goals).
The "SDGs" are the "goals for creating a sustainable future," consisting of 17 goals and 169 targets, established at the United Nations Sustainable Development Summit held at the UN Headquarters in New York in September 2015. In recent years, a sense of urgency regarding sustainability has been expressed worldwide. In Japan too, serious discussions are underway among the national government, local governments, the business community, and NPOs to address this challenge. Among these, active participation and contributions from companies are particularly expected, and actions based on the principles of sustainability are required across all corporate activities and advertising communications.
Conversely, experts point out that using "exaggerated expressions that diverge from the actual state of corporate initiatives" or "inappropriate expressions that could mislead consumers" in advertising communications risks damaging corporate value. Such practices are seen as deviating from the SDGs' principles and are subject to criticism.
In light of this situation, Dentsu Inc. established the Dentsu Inc. "SDGs Communication Guide" Committee (※), comprising eight experts and specialists. This committee compiled the guide, which outlines "key points to understand" and "cautions to observe" for advertising and promotional activities conducted with the SDGs in mind.
Moving forward, we will continue to contribute to building a sustainable future not only in the field of advertising communication but across multiple domains.
＜Overview of the "SDGs Communication Guide"＞
・Publisher: Dentsu Inc.
Cooperation: Dentsu Inc. "SDGs Communication Guide" Development Committee
・Distribution Method: Downloadable from the URL below
http://www.dentsu.co.jp/csr/team_sdgs/pdf/sdgs_communication_guide.pdf
※Members of the Dentsu Inc. "SDGs Communication Guide" Creation Committee
Chair:
Toshihiko Goto / Director, Global Compact Network Japan; Representative Director, NPO Sustainability Japan Forum
Committee Members:
Mikako Awano / Representative Director, SusCon General Incorporated Association
Ichiro Ishida / Head of Marketing Division, The Asahi Shimbun Company
Hiroki Oki / Professor, Institute for Sustainability and Peace, The University of Tokyo; Senior Vice President, United Nations
University, United Nations Under-Secretary-General
Koichi Kaneda / General Manager, CSR Promotion Department, ANA Holdings, Inc.
Koji Kinoshita / Chairman, Environmental Subcommittee, Japan Advertising Association (JAAA)
Kaori Kuroda / Secretary General and Director, CSO Network Foundation
Yumiko Horie / Advocacy Manager, Save the Children Japan
(As of April 1, 2018; listed in Japanese syllabary order; titles omitted)
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2018/0601-009547.html
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