"Supporting the rapidly changing advertising industry and becoming the engine that leads it" - JAAA holds its regular general meeting
The Japan Advertising Association (JAAA) held its 2018 Annual General Meeting at the Palace Hotel Tokyo in Marunouchi on May 31. The meeting deliberated and approved the 2017 business and financial reports, the 2018 business and budget plans, and the appointment of directors. The commemorative ceremony following the meeting featured the award ceremonies for the 47th Prize Essay Contest and the 2017 Creator of the Year Award, as well as the presentation of the 53rd Hideo Yoshida Memorial Award.
Chairman Junji Narita (Advisory Director, Hakuhodo) stated in his address: "The environment surrounding advertising is undergoing significant change. Beyond the evolution of the digital environment, shifts in the media landscape, and changes in consumer behavior, we are also seeing increased entry from companies in different industries, such as consulting firms and platform providers. For the advertising industry to continue growing, advertising agencies must also keep changing. To drive transformation for the future, JAAA also wants to embark on new challenges."
The 2017 fiscal year activities were explained, highlighting initiatives led by various committees such as "Strengthening efforts for work style reform in the advertising industry," "Enhancing responses to digitalization," "Promoting online management of CM materials," "Rebuilding the value of existing media," and "Initiatives on new themes for advertising talent development."
The FY2018 business plan presented the vision: "JAAA will support the rapidly changing advertising industry and become the engine driving the industry forward." To achieve this vision, three pillars were outlined: "Establishing a framework to consolidate and solve industry-wide challenges," "Creating new mechanisms for talent development," and "Strengthening digital adaptation and responding to next-generation data marketing."
The subsequent commemorative ceremony honored winners and finalists of the essay contest themed "The Future Direction of Advertising." Gold Prize winner Hiroshi Sakakibara (Hakuhodo DY Media Partners) and others took the stage.
Additionally, Yusuke Sato (Dentsu Inc.), who won Creator of the Year, Masayuki Furukawa (Dentsu Inc.), recipient of the Special Jury Award, and seven medalists were honored.
Finally, awards were presented to Mr. Hisao Taki (NKB Chairman and Founder), selected for the Hideo Yoshida Memorial Award (Individual), and to the group recipients of the "Group Award for Dedicated Efforts in Implementing Online Management of TV and Radio Commercial Materials."
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