【Participants Wanted】(Held 6/25) Dentsu Inc. B Team Seminar @ Academy Hills Can the "Underdog Tag" Turn the Information Warring States Era into Opportunity⁉

Dentsu Inc.'s creative think tank, Dentsu B Team (formerly DENTSU SOKEN INC. B Team)*, will host a talk session titled "Can 'Underdog Tags' Turn the Information Warring States Era into Opportunity⁉" on June 25th, co-hosted with the business magazine Forbes JAPAN and Academy Hills Library.

The event will invite 70 non-library members on a first-come, first-served basis. Applications are accepted via the Academy Hills Library website.

This talk session is an extra event for the popular Forbes Japan series "Dentsu Inc. B Team's NEW CONCEPT Collection," marking its seventh installment.

The theme this time is "Underdog Tags." An "Underdog Tag" refers to a hashtag where unknown individuals or groups create a new genre in society through clever word combinations, instantly propelling them into the spotlight as leading figures in that field. Increasingly, people are putting "Underdog Tags" into practice on social media, gaining significant attention.

The special guest is Yuko Sugamoto (aka "Yukos"), who brilliantly embodies the "Underdog Tag" concept. With over 1 million total followers across social media, she has garnered an overwhelming response from women across Japan. Joining her for a talk session are the four creators of the "Underdog Tag" concept, who are also micro-influencers themselves: Akane Yamada (Planner, Dentsu Inc. B Team), Masaharu Fujiyoshi (Deputy Editor-in-Chief & Senior Writer, Forbes JAPAN), and Hidetoshi Kurashige (Creative Director, Dentsu Inc. B Team).

Let's explore together at the venue new ways of communication and, ultimately, hints for a new way of living in the SNS era!

*Dentsu B Team (formerly DENTSU SOKEN INC. B Team)
An "alternative approach" team where employees with top-tier "B-side" expertise in various fields gather to propose planB—methods to break through the various challenges and stagnation that cannot be overcome by conventional "A-side" approaches. Currently supporting over 50 projects. Average age approximately 35.

Overview
【Date & Time】June 25 (Mon) 7:15 PM - 9:00 PM (Doors open at 6:45 PM)
【Venue】Auditorium, 49th Floor, Roppongi Academy Hills
Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6615 ( Map )
【Registration】First 70 applicants invited. Apply via the Academy Hills Library page.
(Registration closes once capacity is reached. Library members and Forbes Japan readers may also attend.)

【Speaker Profile】

Yuko Sugamoto (commonly known as Yukos)
Popularity Creator

Born in Fukuoka Prefecture in 1994. After leaving the idol group "HKT48" in 2012, she faced setbacks in her talent activities and lived as a NEET. However, in 2016, she began self-promotion, created the new title "Mote Creator," and started her own business.

Currently active as a talent, model, SNS advisor, influencer, and YouTuber. Her influence is immense, with cosmetics and other products featured on her Instagram and YouTube channel selling out, particularly among women in their teens and twenties. She is also a pioneer in "live commerce," selling products during live streams.

She has over 1 million followers across SNS platforms including Instagram, Twitter, LINE@, and YouTube. Her recent book is 'Achieving Your Dreams Through SNS: How I Changed My Life as a NEET by Cultivating My Ability to Communicate'.

Yuko Sugamoto Official Blog https://lineblog.me/yukos0520/
Twitter/@yukos_kawaii https://twitter.com/yukos_kawaii
Instagram/@yukos0520 https://www.instagram.com/yukos0520/
YouTube/ https://www.youtube.com/channel/UCxS4vbIvtjHQcEW61J2KQIw