New product from the "Georgia" brand The brand's face and Ozeki make an appearance

Japan Coca-Cola will release "Georgia Gran Lightly Sweetened" canned coffee on September 3rd, featuring an unprecedented rich taste achieved by using more coffee beans than usual. The company will also run a campaign giving away one case of the product to 500 people selected by lottery.

A launch event was held the same day at Bellesalle Nishi-Shinjuku in Tokyo.
At the outset, Senior Manager Manabu Tanaka of the Coffee Group in the Marketing Division analyzed market trends: "We focused on the fact that lightly sweetened coffee is currently the second-largest segment in the market and still has significant growth potential. Users have a need for mature, high-quality canned coffee and seek a more substantial taste." He continued, "To meet these needs, we used a large quantity of coffee beans to create a rich, strong flavor with a satisfying mouthfeel. Furthermore, we crafted it with carefully selected domestic milk to achieve a smooth and easy-to-drink profile."

Following the screening of the new TV commercial "Let Me Fail," which airs starting the 4th, actor Takayuki Yamada, who appears in the commercial, made a guest appearance.
Yamada shyly introduced himself, saying, "Hello, I'm the face of Georgia," and reflected on filming: "I could relate to the lines my character, the senior colleague, delivers. I always think that not acting because you fear risk is meaningless, so it was easy to act."
Regarding Georgia's appeal, he commented, "With the Tokyo Olympics approaching, downtown Tokyo is in a construction boom. I hear people working on-site drink Georgia in the morning or after lunch. It's wonderful that Georgia supports the people building a part of Japan!"

 Joining the talk as a Georgia-loving guest, Ozeki Tochinoshin of sumo greeted Yamada with a smile, saying, "This is our first meeting, but seeing you in commercials makes it feel like we've met before." He shared how he became a fan: "When I first saw Georgia in Japan, I was surprised because it was named after my home country. I tried it and found it delicious."
Mr. Yamada personally carried in a tower of Georgia bottles, presenting them to the Ozeki with the words, "I heard you love it, so please drink plenty," and they toasted right there.
When the Ozeki pressed his handprint onto a signed card as a thank-you for the coffee, Yamada, who received it, was moved, saying, "I've never seen a scene like this before." He then placed his own hand next to the Ozeki's on the card and exclaimed with surprise, "It's huge! If he grabbed my face with that hand, it would hurt!"