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Mitsubishi Estate Simon will open the "Shisui Premium Outlets" (Shisui Town, Chiba Prefecture) on September 28, adding 29 new stores.
This outlet opened in April 2013 as the company's ninth domestic facility. Located about 50 minutes from central Tokyo and just 10 minutes from Narita Airport, it has attracted over 30 million visitors cumulatively since opening through June 2018.
This third expansion adds 29 new stores: 26 retail stores (including 2 relocations from existing areas) and 3 restaurants. With a total of 213 stores, it becomes the largest Premium Outlets facility.
For retail, the expansion focuses particularly on expanding fashion and sports brands. Alongside the new concept store "MSPC Product Sort," centered around the bag brand Masterpiece, Merrell opens its first permanent outlet store in Japan. Department store Takashimaya, sports brand Descente, and casual-focused Bayflow also open stores.
Permanent stores include the UK outdoor lifestyle brand "Barbour," making its first appearance in a Kanto outlet. Furthermore, the popular trench coat brand "Aquascutum" will open its first store in Chiba Prefecture. The facility will also be enhanced with the addition of "Furla," popular among young female fans, and the relocation and expansion of "Michael Kors," creating a more comprehensive lineup.
For dining, pancake specialty shop "JS Pancake Cafe" and "Cafe Comme S", known for its vibrant cakes, will be joined by "Matcha House", which operates 9 stores overseas, primarily in Asia. Furthermore, a new outdoor space will be created where shoppers can enjoy beautiful nature between purchases, providing a more comfortable environment.
To celebrate the opening, the mall is holding a "Power-Up Opening Sale" until October 8th, offering an original tumbler with purchases of ¥30,000 or more.
Illuminations have also been lit ahead of schedule. Approximately 200,000 LED lights in champagne gold illuminate the venue, while the newly added restaurants offer limited-time menus.
Official Website:
https://www.premiumoutlets.co.jp/shisui/
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