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Large-scale development planned for 2020 Olympic Village site Name: "HARUMI FLAG"
On October 31, the 11 designated developers for the "Harumi 5-chome Nishi District Type 1 Urban Redevelopment Project" (Mitsui Fudosan Residential, Mitsubishi Estate Residence, Nomura Real Estate Development, Sumitomo Realty & Development, Sumitomo Corporation, Tokyu Land Corporation, Tokyo Tatemono, NTT Urban Development, Nippon Steel & Sumikin Real Estate, Daiwa House Industry, Mitsui Fudosan) held a press conference regarding the project at The Prince Park Tower Tokyo in Minato Ward.
This project aims to develop a portion of Harumi 5-chome, Chuo Ward, Tokyo—used as the Athletes' Village for the 2020 Tokyo Olympic and Paralympic Games—after the Games, creating a model eco-advanced urban district. It will be one of Tokyo's largest mixed-use developments.
Opening the event, Takao Yamada, Director and Managing Executive Officer of Mitsui Fudosan Residential, speaking on behalf of the 11 companies, stated: "The site is the vast former location of the Athletes' Village, offering an attractive location just a short distance from Ginza. The 11 companies are diligently developing plans for the town's opening in 2023. We want to create a town that future generations can be proud of, one that remains as a legacy of the Games." 
Yukitoshi Yamashita, Director of the Tokyo Metropolitan Government's Urban Development Bureau (the project's contractor), presented on the "development of the Harumi area since the post-war period," the concept of creating "a town where everyone aspires to live," and key plans including "layout," "transportation," and "energy initiatives."
The district will feature a total of 24 buildings, including a tower block with approximately 5,600 units of condominiums and rental housing alongside commercial facilities. In addition to elementary and junior high schools and a fire station, senior residences and shared housing will be developed, creating a comfortable living environment for people of all ages and lifestyles.
The presentation also touched on the introduction of a BRT (Bus Rapid Transit) system directly connecting to the city center and energy initiatives pioneering a low-carbon society.
During the presentation by representatives from Mitsui Fudosan Residential, the town name "HARUMI FLAG" and its logo mark were revealed.
The name was inspired by the vision of creating a flagship town for urban dwellers, while the mark iconizes the surrounding natural elements like the sea, sun, and forests.
The town's vision is an "open village" where diverse sensibilities converge. Four themes were presented to realize this: "Creating space and change within the town," "Living surrounded by authentic nature," "Breathing Japanese essence," and "Connecting and sharing with neighbors." The presentation detailed the design philosophy, design concepts, and specific facilities and amenities.
The developer launched its website ( https://www.31sumai.com/mfr/X1604/#! ) on the day of the presentation. A model unit is scheduled to open in spring 2019, with sales beginning in late May of the same year.
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