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2018 TCC Awards Ceremony "Great work has the power to move the world," say advertisers themselves.
The Tokyo Copywriters Club (TCC) held its 2018 TCC Awards ceremony on October 26 at Hotel New Otani in Chiyoda Ward, Tokyo. Awards were presented to Mr. Mitsuaki Imura of Hakuhodo for the TCC Grand Prix, Ms. Mie Sakamoto of Hakuhodo for the Best Newcomer Award, along with one Grand Prix winner, fourteen TCC Award winners, three Jury Chairman's Award winners, one Best Newcomer Award winner, and twenty-five Newcomer Award winners.
See the list of award-winning works and recipients here (TCC official website).
At the outset, Jury Chairman Yoshimitsu Sawamoto (Dentsu Inc.) delivered his commentary. "This year, we asked each juror to select works based on the criterion of 'choosing what they like.' Therefore, the winning works are the crystallization of what everyone felt they liked. Also, I felt there were excellent copywriting pieces among this year's Newcomer Award entries. In fact, two of the three Jury Chairman's Awards also simultaneously won Newcomer Awards," he reflected.
"I have a desire to make advertising an attractive presence. I myself started working in advertising because I wanted to be a cool person. Seeing this year's winning works and winners, I want many people to think advertising is a cool job. I want to keep striving so we can select such works and creators in the years to come," he stated.
Imura's TCC Grand Prix-winning work, "'Chi-chan likes long things, huh?' LONG LONG MAN~," consists of 11 comical 30-second web videos featuring actor Seiyu Ozawa, humorously expressing the product characteristics of long, tearable gummy candies. When screened, the venue was engulfed in laughter.
President Yamada of UHA Mikakuto, the advertiser for this work, stated: "This project came about from an unsolicited proposal by Mr. Imura. Learning that many customers were playing with the product inspired him to propose these videos. I was deeply moved by Mr. Imura's meticulous attention to detail. The product is gaining popularity overseas too. In China, these videos have been viewed extensively, leading to inquiries like, 'There's tremendous demand for this product. Can we sell it?' It truly made me realize that great work has the power to move the world." His words drew applause from the audience.
Sakamoto, who won the Best Newcomer Award, stated, "I'm a huge fan of the Hiroshima Carp, and Mr. Imura of the TCC Grand Prix is also a Carp fan. I'm thrilled to receive the Best Newcomer Award for a work connected to the Carp in this wonderful year when they achieved their third consecutive championship. The copy for Zexy was inspired by conversations with the client. I'm honored to win an award for this work, my first time serving as the main copywriter."
Imamura, winner of the TCC Grand Prix, commented, "After the presentation, there was a long silence, and then the president said, 'I'm happy.' I've heard 'That's good' or 'That's interesting' before, but this was the first time I heard 'I'm happy.' It was a project people often said 'That really got through,' and I felt that too. But hearing the president say he was happy made me so happy that I ended up obsessing over every detail," drawing laughter from the audience.
The ceremony was hosted by Keita Kusaka and Yuu Ikenaga of Dentsu Inc.
The winning works will be compiled in the 'Copy Yearbook 2018' (Sendenkaigi), released on November 12th. Following the ceremony, a glamorous publication celebration party was held where the winners raised their glasses.
Official website: https://www.tcc.gr.jp/
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