Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
TV's "A New World Begins." New 4K/8K Satellite Broadcast Announcement Event
The Advanced Programmes for Broadcasting Association (A-PAB) held a press conference at Bellesalle Akihabara in Chiyoda Ward, Tokyo, on November 5th. This event introduced notable programs and reception equipment ahead of the new 4K/8K satellite broadcast launch scheduled for December 1st, just over a month away.
4K/8K broadcasting delivers an immersive experience akin to being present at the scene, featuring ultra-high-definition images surpassing Full HD in detail, multi-channel surround sound for three-dimensional audio, and natural, vivid colors.
Opening the event, Chairman Toshio Fukuda stated, "For terrestrial digital broadcasting, we used the catchphrase 'Here we go! A new era of television.' This time, for the unprecedented enjoyment of 4K8K broadcasting, we chose 'A whole new world begins.' We will continue striving to raise awareness of 4K8K through events and other initiatives."
Actress Kyoko Fukada, who serves as the 4K/8K promotion character, made a surprise appearance at the venue.
Ms. Fukada also appears in the TV commercial "It's Begun," which will air starting December 1st.
Regarding the commercial shoot, Fukada joked, "4K8K was uncharted territory for me, so I was nervous. I'm looking forward to watching it, but it must be tough for the actors and performers." On the viewing experience, she said, "Until now, I've enjoyed content on Blu-ray and DVD. The beautiful images that make you feel like you're right there are truly moving."
She also mentioned content she wants to watch: "I love water, so I'm looking forward to sports programs like swimming and surfing. As a performer, I'm also interested because it shows the fine details of things like drama sets." She expressed her enthusiasm, saying, "As the character, I want to convey the benefits of 4K8K and how to watch it to as many people as possible."
To view 4K8K broadcasts, you need a TV with a built-in 4K tuner or a separate 4K tuner for TVs without one.
To commemorate the launch of BS4K broadcasting starting at 10:00 AM on December 1st, the four commercial broadcasters (BS Asahi, BS TBS, BS TV Tokyo, BS Fuji) will air a special program titled "BS4K Launch 'First' Live Special ~We'll Show You Japan's Most Beautiful Images~". Additionally, on both days, they will broadcast the joint program "The Great Railway Journey: 16,000km from Tokyo to Paris." Each broadcaster will take turns relaying stunning landscapes, traditional cultures, and cuisine from various regions in 4K footage. At the press conference, producers from each broadcaster took the stage to highlight the program's appeal.
NHK will conduct the world's first live 4K broadcast from Antarctica on both days and plans 8K broadcasts for music and art programs.
A-PAB Official Website: http://www.apab.or.jp/
Was this article helpful?
Share this article
