[Participants Wanted] (Held 12/3) Dentsu Inc. B Team Seminar @ Academy Hills "The World of 'Flip-Flop Techniques': The World's Simplest Idea Generation Method"

Dentsu Inc.'s creative think tank, Dentsu B Team (formerly DENTSU SOKEN INC. B Team)*, will host a talk session titled "The World's Simplest Idea Generation Method: The 'Flip Technique' (with a mini-workshop)" on December 3rd. This event is co-hosted with the business magazine Forbes JAPAN and Academy Hills Library.

The event will invite 50 non-library members on a first-come, first-served basis. Applications are accepted via the Academy Hills Library website.

This talk session is the eighth installment of a special event series based on the popular Forbes JAPAN column "Dentsu Inc. B Team's NEW CONCEPT Collection." Special guest Hiroki Terai, known for creating numerous unique hit projects like "Divorce Ceremonies," "Tear Activities," and "The Bad Stick," will participate.

The "Flip Technique" is an idea generation method, proposed by this session's theme creator, Eita Nakajima, discovered through various domestic and international examples. It involves reversing the premises of things to create unprecedented concepts.

The world of "Flip-Flop Techniques" is simple enough for kindergarteners yet surprisingly profound. The four participants—guest Terai, Forbes JAPAN Deputy Editor-in-Chief Masaharu Fujiyoshi, and Dentsu Inc. B Team copywriter Tomoyuki Torisu—will explore this world together, discussing its methods and effects.

We hear from Mr. Terai, who has actually used the "Flip Technique" to create and realize astonishing projects, about the stories and behind-the-scenes details leading up to the birth of his ideas. Furthermore, in a mini-workshop, participants will experience the "Flip Technique" firsthand (the theme remains a secret until the day of the event). What kind of ideas will emerge? Come experience it for yourself at the venue!

*Dentsu B Team (formerly DENTSU SOKEN INC. B Team)
An "alternative approach" team where employees possessing top-tier "B-side" skills in various fields gather to propose plan B—methods to break through the various challenges and stagnation that cannot be overcome by conventional "A-side" approaches—for companies and organizations. Currently supporting over 50 projects. Average age approximately 35.

Overview
【Date & Time】Monday, December 3, 7:15 PM - 9:00 PM (Doors open: 6:45 PM)
【Venue】Sky Studio, 49th Floor, Roppongi Academy Hills
　Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6615 ( Map )
【Registration】First 50 applicants invited. Apply via the Academy Hills Library page.
(Closes once capacity is reached. Library members and Forbes Japan readers may also attend)

【Speaker Profile】

Hiroki Terai
Representative, Takibi Factory

Born in Kobe City in 1980. Creator of the "Divorce Ceremony" for separating couples, the "Tear Therapy" method for releasing stress through crying, and the "Bitter Stick" snack developed with Choshi Electric Railway. His lifelong passion is collecting "trial writing paper" from stationery sections. Author of numerous books including "Just Flip Your Plan!" and "Child Stars Get Divorced."

Masaharu Fujiyoshi
Deputy Editor-in-Chief and Senior Writer, Forbes Japan

Born in Saga Prefecture in 1968. Deputy Editor-in-Chief and Senior Writer for Forbes JAPAN, launched in 2014. His book The Fukui Model: The Future Begins in the Regions (Bungeishunju) was a finalist for the 2015 Shincho Documentary Award. Its Korean edition, released in 2016, ranked #1 in OhmyNews Korea's "Book of the Year 2016" selected by its book review committee. In 2017, it was selected as one of 20 books recommended for university students by the Korea Publishing Culture Promotion Agency. His recent work, "Business Transformation! ~ The Decisions of 11 Post-Capitalist Companies," released at the end of April, is now available from Bungeishunju to rave reviews.

Eita Nakajima
Creative Director, Dentsu Inc. B Team / Originator of this theme

Since joining Dentsu Inc., he has worked on advertising production for various companies within the Creative Bureau. He has handled over 200 commercials and won numerous domestic and international advertising awards. He is currently engaged in product development and business development, applying his advertising creative skills. As a personal activity, he hosts a very laid-back music festival every year, which is why his research theme for Team B is "Festivals," though he personally dislikes the hustle and bustle of festivals.

Tomoyuki Torisu
Copywriter, Dentsu Inc. B Team

After working in Dentsu Inc. Creative Bureau, he joined DENTSU SOKEN INC.'s B Team. He is involved in new product development with food manufacturers and telecommunications companies. His hometown is Nagasaki. Being a third-generation atomic bomb survivor, his research theme for Team B is "Peace." He engages in unique peace initiatives, such as creating the "Nagasaki Archive" to connect survivors' memories to the future. His ancestors were hidden Christians, and he is a co-founder of "Sango-san," which converts an old folk house in his ancestral Goto Islands into a library.