The "Joint Advertising Industry New Year's Party," co-hosted by 29 advertising-related organizations, was held on January 8th at the Imperial Hotel Tokyo in Chiyoda Ward, with approximately 1,780 attendees.
First, eight representatives from the co-hosting organizations, including Chairman Akira Ohira of the All Japan Advertising Federation, took the stage and performed the traditional sake barrel opening ceremony.
Speaking on behalf of the co-organizers, Chairman Ohira referenced the meaning of this year's zodiac sign, the Earth Pig (Tsuchi no To In), and projected that this year marks the beginning of a new era filled with energy. "As the advertising industry, we must embrace that energy, adapt to it, and make it the driving force to pioneer this new era. To embrace that energy, what's essential is physical strength, intellectual strength, and willpower. We must ride out the rough seas and use the vitality of advertising to make this new era even more vibrant."

Mr. Ohira
<29 Advertising-Related Organizations>(in no particular order)
All Japan Advertising Federation
Japan Advertisers Association
Japan Newspaper Publishers & Editors Association
National Association of Commercial Broadcasters in Japan
Japan Magazine Publishers Association
Japan Magazine Advertisers Association
Japan Advertising Agencies Association
Japan Audit Bureau of Circulations
Japan Advertising Standards Authority
Japan Marketing Association
Japan Marketing Research Association
Japan Public Relations Association
Japan Advertising Content Production Association
Japan Promotional Marketing Association
Japan Advertising Production Association
Japan B to B Advertising Association
IAA Japan International Advertising Association
AC Japan
Advertising Industry Cooperative Association
Tokyo Outdoor Advertising Association
ACC
Japan Outdoor Advertising Federation
Japan Sign Association
Japan Interactive Advertising Association
Satellite Broadcasting Association
Advertising Review Association
Japan Railway Advertising Association
Japan Newspaper Insert Advertising Association
Japan Event Industry Promotion Association