Dentsu Inc. Launches Full-Scale "360-Degree Business Support Service" for Startups

The text of the Dentsu Inc. news release distributed on January 7 is as follows.

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January 7, 2019

─ Primarily Targeting Media and Platform Operators ─

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Toshihiro Yamamoto) has systematized its business growth support services for startups, previously provided on a case-by-case basis. Starting in January 2019, these services will be fully launched as the "360-Degree Business Support Service," primarily targeting media and platform operators.

To advance this initiative, the company established an internal organization, the "Dentsu Inc. Growth Design Unit" (DGDU), on October 1, comprised of specialists in business growth support.

The "360-Degree Business Support Service" systematizes the knowledge and expertise accumulated through solutions such as mentoring services, acceleration programs, and growth hacking projects for startups. It provides comprehensive, 360-degree solutions to the diverse business challenges faced primarily by startups in the media and platform sectors.

Specifically, the service line is built around three perspectives: Strategy, Communication, and Infrastructure. Solutions from the diagram below are combined according to specific challenges and needs, then organically integrated to support business growth.

The need for support services varies depending on each company's growth phase. For example, companies in the Seed phase (launch stage) often require growth strategy formulation to secure a critical mass of users. Companies in the Early phase (period until reaching a stable footing) typically need to establish accountability and develop services with unique value. Companies in the Later phase (post-venture stage) often have high demand for building multifaceted revenue models and expanding alliances to drive further growth. A key feature of our "360-degree business support service" is offering revenue-share solutions tailored to each growth phase.

Moving forward, we will build flexible support frameworks tailored to each startup's unique business environment and challenges, delivering services that leverage our deep expertise in marketing and advertising communications.

We view startups, including media and platform companies, as vital growth partners. Our vision is to collaborate with them to drive innovation and deliver new value to society.

【Growth Design Unit™ Logo】

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2019/0107-009727.html