Kao "Helcia Green Tea" Helcia Polis "Targets Visceral Fat"

Kao will launch its refreshed "Healthia Green Tea" on April 4, the first Tokuho tea beverage to obtain approval for the claim "helps reduce visceral fat."
Ahead of this, on March 27, a new product and commercial launch event was held at Shinagawa Grand Central Tower in Tokyo.

Rei Shimotoyoru, Project Leader of the Consumer Products Business Division, explained, "The role of our Health & Wellness business is to deliver products that contribute to consumers' healthy lifestyles within the three areas of our Consumer Products business: cleanliness, beauty, and health. Modern people's health faces various threats, and obesity is one of the most serious." He stated the new product was developed based on research into the effects of tea catechins on visceral fat.

 On stage, actor Shingo Yanagisawa, who appears in the new TV commercial "Visceral Fat 24 Hours" (airing starting April 8), appeared dressed as "Healthiapolis," the character who cracks down on visceral fat.
Despite being 57 and approaching his 60th birthday, Yanagisawa maintains a slim figure. While admitting he hasn't been overly conscious about visceral fat, he revealed, "I was drinking Healthia every day even before getting the commercial offer. I get anxious when I run low, so I buy seven bottles at a time at the supermarket." He shared his personal health philosophy: "Sleep well, eat well, talk well."

 When actor Satoshi Yamazaki, who co-stars as a salaryman struggling with visceral fat, joined the talk, Yanagisawa performed his signature "visceral fat crackdown" routine. Using a special Healthia measuring tape, he measured Yamazaki's waistline. He then used the product as a police radio microphone, engaging in a mock exchange with a "headquarters," entertaining the audience.