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"Frosted Star Foods" Established!? Chairman Seiya and President Soshin Hold Hilarious Press Conference
Myōjō Foods held a press conference on April 10 in Ebisu, Tokyo, to announce the establishment of the fictional company "Shimofuri Myōjō Foods" and launched its promotional campaign.
The company appointed the two members of the comedy duo Shimofuri Myojo, winners of the M-1 Grand Prix 2018, as its Chairman and President. Beyond the shared "Myojo" name, the duo's passion for comedy and Myojo Foods' fervor for noodles are expected to align, creating something new.
The corporate statement is "Innovation through noodles and laughter." They plan to formulate innovative annual business activities born from "noodles × laughter" and roll out promotions.
Chairman Seiya and President Soshin appeared on stage, delivering a "hilarious presentation" about the new company in a style indistinguishable from manzai comedy.
After the president teased the chairman about his slicked-back hair, the chairman promptly revealed the new company's logo.
"I'm announcing it to everyone for the first time. How about it? Doesn't it look like the two of us!" he said with a smug look.
Even when the president remarked, "That's just copying Myojo Foods. Plus, we already have patches on our jackets," he remained unfazed.
When the president remarked, "This statement feels kinda vague," the chairman responded defiantly, "We'll flesh it out! We're launching a Twitter account too. We want to use social media to attract young people."
Next, emphasizing the importance of the company's entrance, they unveiled the bronze statue they'd ordered. Seeing the stylized figures of the two, the president quipped, "Is this a knockoff of Taro Okamoto?!" The president then seemed slightly less confident: "It's bigger than I thought... This is going to be displayed at Myojo Foods' entrance, right?"
Next, the chairman announced a draft business plan, declaring, "Ideas are overflowing, overflowing..."
The outlandish plans—like "wearable noodles" you can eat anytime you're hungry, "AI noodles" made automatically by artificial intelligence, and evolved versions of "Chalmera Uncle," "Chuka Zanmai," and "Ippei-chan"—drew both the president's quips and laughter from the audience.
Still, the Chairman beamed, "This is getting really exciting!" When the President asked, "When will this actually happen?", he replied with high spirits, "There are cost issues... But we'll keep sharing ideas on our official Twitter going forward."
Finally, the two concluded the roughly 30-minute, "somehow understandable" hilarious press conference with: "We've dreamed of this collaboration. As Shima Furi, we want to hype it up and contribute to Myojo," and "We want to do a presentation like today's two or three more times. Please come again, everyone, without getting tired of us."
The company is running a campaign to give away calendars featuring noodle-related proverbs thought up by Chairman Seiya with a "Hey!" to 200 people via lottery. (Until April 30th) Follow the official Shimofuri Myojo Foods Twitter account (@Shimofuri_Myojo) and retweet the campaign announcement tweet to enter.
Official Website:
https://www.myojofoods.co.jp/shimofuri-myojo/
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