This summer, get into the "super Hawaiian!!!" mood with Hawaiian Burgers.

McDonald's Japan launched its summer campaign "Super Hawaiian!!! Hawaiian Burgers" on July 3rd, offering five limited-time items: burgers themed around Hawaiian cuisine, a breakfast menu, and side dishes.

At a launch event held at the company's Tokyo facility on June 25, Marketing Division Director Mami Sakashita stated, "We want to bring this campaign to those who wish to visit Hawaii this summer but have no plans yet. We hope you'll enjoy a taste of Hawaii at McDonald's," while introducing the products.
Three burger varieties are featured: the "Cheese Loco Moco Burger" with a thick beef patty, egg, fruity special BBQ sauce, and cheddar cheese; the "Garlic Shrimp Burger" featuring plump shrimp cutlet paired with a spicy sauce highlighting shrimp umami and garlic; and the hearty Hawaiian BBQ Pork Burger, featuring a pork patty, egg, tropical-flavored bacon, and special BBQ sauce.
Also launching are the "Cheese Loco Moco Muffin" for breakfast and the "Shaka Shaka Potato Spicy Hot Chili" as a side menu item.

The campaign burgers and muffins are officially licensed products by the Hawaii Tourism Authority. Ryuta Teramoto, Sales Manager at the Authority, introduced a giveaway campaign (hosted by the Authority and Japan Airlines) where following and retweeting their official Twitter account enters you into a drawing for round-trip airfare to Kona, Hawaii.

During the talk session, comedians Eiji Kotoge and Mizuki Nishimura of the duo "Biking" appeared wearing aloha shirts.
While Kotoge quietly remarked, "I came in my own clothes wearing an aloha shirt today, and then changed into another aloha shirt," Nishimura was high-energy: "It's a new product launch, so I came dressed to impress! I came sharp in my aloha shirt!" He continued showcasing his Hawaii expertise, adding, "I'm a local, you know. Watching hula dancing at sunset while drinking tropical juice – that's the local way."

When the two were about to sample Hawaiian Burgers, Nishimura suddenly left the stage, saying, "Can I go get ready?" Left on stage, Kotoge remarked, "This is different. Did he flip a switch or something?" Nishimura then reappeared wearing a green headdress and a loincloth, dancing the hula. Kotoge praised him, saying, "He's brave. That's super Hawaiian!!! And he's pretty good at hula for a beginner."

After receiving a product explanation from Senior Manager Shigeaki Wakana of the Menu Management Department, the two sampled the burgers and repeatedly exclaimed, "Super Hawaiian!!!"
Mr. Nishimura said, "I've been pololi (hungry) since morning. It's super oono (delicious)," in Hawaiian, adding, "Let's become local at McDonald's this summer by eating delicious Hawaiian burgers. Mahalo~!"
Kotoge said, "Everything is delicious, so please try it. Even if you can't go to Hawaii, you can experience the Hawaiian feeling. Super Hawaiian!!!"

Campaign site:
http://www.mcdonalds.co.jp/campaign/hawaiian/