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AAA's Uno Performs at Event Celebrating New Coca-Cola Energy Launch
Japan Coca-Cola launched "Coca-Cola Energy," the first energy drink under the Coca-Cola brand, on July 1st. Starting the same day, it launched a large-scale campaign with the key message "Spread positive energy."
This product has been launched in various European countries one after another, generating significant buzz.
On July 4th, a live event commemorating the product launch was held at Star Rise Tower in Minato Ward, Tokyo. Misako Uno from the dance-vocal group AAA (Triple A) appeared as a guest. Ms. Uno is also active as an actress and model.
When the new TV commercial "Birth," which visualizes the image of "positive energy" spreading, was screened on a large screen, she praised it as a commercial that stimulates her artistic spirit, saying, "Both the dance and the music are impressive; just watching it makes you feel like your body wants to move. It gives you energy and naturally charges you with positive power. It makes me want to challenge myself with this kind of difficult dance too."
After sampling the product, Uno commented, "It has the taste of my beloved Coca-Cola with just the right stimulating kick of an energy drink, instantly brightening my mood. It's a drink that flips my positive switch. It seems delicious and enjoyable in any situation." She smiled and rated its deliciousness as "Triple A!"
Uno performed a rhythmic dance in a live collaboration with the dance unit "EL SQUAD," known for their fantastical performances combining darkness and colorful lights. "It was so much fun and really got me pumped up," she said with a smile. "I want to challenge myself to various things with Coca-Cola Energy, always moving forward powerfully with a positive mindset. "I hope everyone will have a happy time with Coca-Cola Energy by their side."
In addition to airing TV commercials, the company will announce the product's debut in Japan through outdoor advertising in five major cities nationwide, drink ticket sampling linked to the smartphone app "Coke ON," and sponsorship of the Suzuka 8 Hours Endurance Road Race.
Product site:
https://www.cocacola.jp/energy/
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