[Event Announcement] "Strong Instinct" Event Featuring Fighter Shinya Aoki × Dentsu Inc. Copywriter

The Dentsu Inc. Design Talk Secretariat will host a talk event on July 18 at Dentsu Inc. Hall in Shiodome, featuring martial artist Shinya Aoki, who recently published his book "Strong Instinct: Your Own Yardstick for a Life Without Regrets," in conversation with Dentsu Inc. creator Yukio Hashiguchi.

We are recruiting general audience members (first 50 applicants) for this event. See the end of this article for application details.

You might wonder at first, "What's the connection between a fighter and the ad business?"
In an advertising industry buffeted by digital, global, and other turbulent waves—one that can't rely solely on mass advertising—many people, especially young people, find themselves lost in a maze, wondering, "What should I be aiming for?"

This session will explore Mr. Aoki's mental and physical approach as a fighter, his lifestyle habits for sustained combat, and the importance of developing your own personal yardstick—no matter the era—along with how to build it.
For the advertising industry too, sustaining motivation over the long term starts with human strength! This session will give you the courage to face difficulties head-on.

■Profile of Shinya Aoki
Born in 1983. Martial artist.

■Shinya Aoki's "One-Line Message"
At 23, I resolved to make a living through combat sports.
Over a decade has passed since then, and both my physical strength and my boldness have significantly diminished.
To make a living in combat sports, I feel it's crucial to learn things outside of combat sports.
I have lived desperately. That is something I can be proud of. I carry with me the words of having lived desperately.

■Book Title
'Strong Instinct: Your Own Measure to Live Without Regret' (KADOKAWA)