The Tokyo Advertising Association launched the third session of its "Advertising Future Academy."

The Tokyo Advertising Association (Chairman: Akira Ohira) will launch the third session of its "Advertising Future Academy" starting August 28.

With Toshiyuki Fukuda (Hakuhodo Fellow) as Director, the program will focus on the theme "Speculating on the Future of Advertising." It aims to foster lively exchanges by inviting leading guest lecturers and incorporating dialogue sessions with Director Fukuda. Out of the seven sessions, two will be workshops to deepen mutual learning and share insights among participants.

The program seeks participants from a wide range of fields—advertisers, media companies, advertising agencies, and specialized industries—targeting young and mid-career professionals (20s to 30s).

■Overview (Titles Omitted)
3rd Term Principal: Toshiya Fukuda
Hakuhodo Fellow / Representative, 777CreativeStrategies / Professor, Osaka University of Arts, Department of Design
Theme: "Speculating on the Future of Advertising"

【Lecture 1】8/28
"Let's Speculate on the Future of Advertising"
　Toshiya Fukuda (as above)

【Lecture 2】9/11
"The Future of Advertising / From the Advertiser's Perspective"
　Yukiko Yamaguchi (Panasonic Connected Solutions Company)

【Lecture 3】9 /18
"The Future of Advertising / From the Perspective of Content Production"
　Yuji Maeda (SHOWROOM)

【Lecture 4】 October 9
"Workshop on the Future of Advertising ①"
　Toshiya Fukuda (SHOWROOM)

【Lecture 5 】10/30
"The Future of Advertising / From a Regional Perspective"
　Kosuke Motani (Japan Research Institute)

【Lecture 6】11/13
"The Future of Advertising / From a Creative Perspective"
　Yuya Furukawa (Dentsu Inc.)

【Lecture 7】11/27
"Workshop on Considering the Future of Advertising ②"
　Toshiya Fukuda (Dentsu)

■Time: 7:00 PM - 9:00 PM each session
■Location: Dentsu Ginza Building 8F Conference Room (7-4-17 Ginza, Chuo-ku)
■Capacity: 50 people (If oversubscribed, selection will be by lottery, not first-come-first-served)
■Fee: Member Companies: ¥30,000 / Non-member Companies & General Public: ¥35,000 (for all 7 sessions, tax included)
■Application: Accepting applications from 7/10, deadline 7/25
　 Applications can be submitted via the Tokyo Advertising Association website.

【Contact】
Tokyo Advertising Association Advertising Future Academy Secretariat
Tel: 03-3569-3566