Mitsui Fudosan "Nihonbashi City Dressing" and "The Not-So-Ordinary 2020 Exhibition"

Mitsui Fudosan, a Gold Partner of the Tokyo 2020 Games, launched two events on July 23rd, exactly one year and one day before the Games' opening: "Nihonbashi City Dressing for TOKYO 2020" (co-hosted by the Tokyo 2020 Organizing Committee) and "The Extraordinary 2020 Exhibition" (supported by the same Organizing Committee, Japan Airlines, and Japan Post).
Official website:
https://www.mitsuifudosan.co.jp/bethechange/city_dressing/feel2020/

■ "Nihonbashi City Dressing"

This event decorates the entire Tokyo Nihonbashi area, historically connected to the company, using large-scale graphics featuring the Games emblem, Games look (core graphics visually conveying the Olympic and Paralympic spirit and Games vision), and athlete portraits. (Until August 25)
For its fourth iteration, the event adopts the "FEEL 2020" concept, expressing the idea of a "Future Stadium Thriving with the Tokyo Games." Large-scale graphics depicting 26 athletes expected to shine at the Games and cheering spectators are displayed on building walls, digital signage, and flags. This creates a space reminiscent of a stadium, heightening anticipation for the Games and rallying support for their success.
Additionally, a giant spectacular object featuring the Olympic symbol, the "Five Rings," has been installed above Nihonbashi for the first time in Japan. Since anyone can freely take photos and touch it, it is likely to become a popular spot.

■ "Super Unusual 2020 Exhibition"

This exhibition runs at Nihonbashi COREDO Muromachi Terrace until August 4th, and then at Tokyo Midtown Hibiya in Chiyoda Ward from August 8th to 25th.
Based on the concept "The world is so extraordinary," it's an interactive exhibition event where visitors can playfully learn about the Tokyo Games' sports, events, and athletes. Last year's event drew over 250,000 visitors over 19 days and was well-received.
This year's edition, titled "Super," features even more powerful content. Highlights include the "Long Jump Fountain," where visitors can experience the Olympic record for the long jump through the distance of a fountain's spray; the "Climbing Post," a giant mailbox-shaped sport climbing wall where participants climb to post cards; and the "Volleyball Vending Machine," featuring buttons at the height reached by a volleyball player's jump. Successfully pressing a button dispenses a cold Coca-Cola.

On the first day, the 23rd, a commemorative event for both installations' launch was held at Muromachi Terrace.
Part 1 featured Olympians Airi Hatakeyama (Rhythmic Gymnastics) and Kae Ito (Swimming, Organizing Committee Member). They discussed the Games look and city dressing from an athlete's perspective and shared their excitement for the Games just one year away.

In Part 2, the two Olympians were joined by comedians Natsu Ando and Kaz Laser from the duo Maple Chogokin. Together, they experienced the "Giant Horn," one of the exhibits in the "Super Unusual 2020 Exhibition."
The "Giant Horn" allows visitors to experience the incredible power of a swimmer's exhalation. The sound of the horn changes based on the strength of the breath blown into it, and if the set value is exceeded, a fanfare sounds.
Hataoka, who tried first, couldn't reach the target even with the threshold lowered below normal. Ando, despite her large frame, also failed. Kazureza succeeded and triggered the fanfare, but then joked, "This is really tough. You should try this last after finishing the other experiences," making the audience laugh.
Finally, the four unveiled and presented the event mascot, the "Unusual Giant Athlete Balloon" named "Janai-kun."

At the same venue, Meiji, a Gold Partner of the Games, operated the "meiji 2020 COOLING SPOT / Over-the-Top Ice Cream Shop" using a food truck (only on the 23rd).
The company participates in the "Tokyo 2020 COOLING Project ~ Protect Yourself from the Heat," launched by the Organizing Committee. Partner companies involved in this project collaborate with the Organizing Committee to implement various measures, such as providing cool spots along spectator routes at competition venues to help beat the heat and sampling cooling items.
As a test case, Meiji sold photogenic "Overloaded Ice Cream" topped with shaved ice, special sauces, and sweets from a kitchen car decked out in the Games look.