"Kotler Award Japan 2019" (hosted by NewsPicks) is now accepting applications.

Applications are being accepted until August 9 for the Japanese edition of the "Kotler Award Japan 2019" (hosted by NewsPicks), part of the global "Kotler Awards" established by Philip Kotler—often called the "God of Marketing"—to honor outstanding marketing and management worldwide. This is the second year the award is being held.

In his book "Kotler's Marketing 4.0," Kotler emphasizes the importance of "new customer relationships that integrate online and offline." Under the concept of "Bringing the Power of Marketing to Management," the award seeks companies that are implementing marketing as the "corporate engine" in the digital age and realizing "Marketing 4.0."
Additionally, this year introduces the new "NewsPicks Campaign Award," recognizing companies that engage in "Marketing 4.0" through campaigns on NewsPicks.
Professor Kotler will participate in the award ceremony on October 10 and deliver a keynote speech.

 

Philip Kotler
Northwestern University
SC Johnson Graduate School of Management
After earning an MBA from the University of Chicago and a PhD in Business Administration from the Massachusetts Institute of Technology, he studied mathematics at Harvard University and behavioral science at the University of Chicago. His major works include Marketing Management by Kotler & Keller, Principles of Marketing: From Foundational Concepts to Practical Strategies, and Kotler's Introduction to Marketing. In 2017, he published Kotler's Marketing 4.0: The Ultimate Rules for the Smartphone Era.

Kotler Award Japan 2019 Application Overview
[Application Period]
July 8, 2019 – August 9, 2019, 23:59
【Eligible Entities】
■Kotler Award (1 company)
Marketing activities conducted since January 2018 by individuals, companies, or organizations (including advertising agencies) based in Japan.
■Startup Award (1 company)
Companies or organizations founded within the last 10 years (excluding new ventures of large corporations) that have significantly grown their business through outstanding marketing activities.
■NewsPicks Campaign Award (1 company: determined by organizer recommendation)
Companies or organizations that engaged in "Marketing 4.0" through campaigns on NewsPicks.
*Selected from companies that advertised on NewsPicks; not open for application.

For details on the "Kotler Award Japan 2019" and application methods, please visit the official website.