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"Tokyo 2020 Everyone's Food Project" Soliciting menu ideas for the Athletes' Village to promote Japanese food culture
On August 8, the Tokyo 2020 Organizing Committee announced the launch of the "Tokyo 2020 Everyone's Food Project: Deliver Japan's 'Food' to Athletes in the Village! Your Menu Campaign" (co-sponsored by Asahi Beer, Meiji, Ajinomoto, Kikkoman, and Marudai Foods). This campaign invites the public to submit menu ideas for some dishes to be served at the casual dining area within the Tokyo 2020 Athletes' Village (Harumi, Chuo Ward).
The casual dining area (400 seats) aims to let athletes visiting from around the world enjoy meals featuring Japanese cuisine and regional specialties, while promoting Japanese food culture. To achieve this, it is launching a participatory project inviting the general public to submit "home-cooked flavors" and similar dishes.
Selected menus will be served to athletes, and creators may receive benefits such as participation in tasting events with athletes.
Menu submissions will be accepted on the dedicated website ( https://tokyo2020.org/jp/special/foodproject/ ) until September 6.
At the project launch event, Masahiko Sakamaki, Director of Marketing, stated, "This is a chance to participate in the Tokyo Games from a culinary perspective and an excellent opportunity to showcase Japan's appeal to the world. We look forward to receiving your 'home-cooked flavors' – the dishes you'd like athletes to enjoy."
Eligibility is open to anyone with a registered residence in Japan, regardless of cooking experience, awards, occupation, or age. Individuals or groups may apply, but only one entry per person/group is allowed. Submissions require entering the menu name, photo, a special cooking technique, a story related to the menu, and the athlete(s) you'd like to eat it.
Following selection, five Grand Prize winning recipes will be chosen for adoption starting in spring 2020. Additionally, ten Student Awards, ten Tohoku Recovery Awards, and five Partner Awards (selected by each of the five co-sponsoring companies) will be awarded.
Popular group TOKIO's Shigeru Jojima, freelance announcer Ayako Kisa, former badminton player Shintaro Ikeda (a project member), and Paralympian Aki Taguchi attended the event, sharing their thoughts and expectations for the project.
Mr. Shijima stated, "Being able to deliver your own ideas to athletes is groundbreaking. I'm really looking forward to it." Ms. Kisa smiled and said, "Your menu might be eaten by a winning athlete. If you think you created their 'winning meal,' that sense of unity becomes even stronger. I think it's a wonderful project. Please come up with your special menu."
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