Winners Announced for Marketing Effectiveness Category of "ACC TOKYO CREATIVITY AWARDS"
On September 3, the ACC held the public presentations and final judging for the Marketing Effectiveness category of the "2019 59th ACC TOKYO CREATIVITY AWARDS," announcing the Minister of Internal Affairs and Communications Award/ACC Grand Prix and other prizes.
This category recognizes campaigns and initiatives that achieved significant results through outstanding marketing strategy and effective creative expression. Entries were accepted from June 3 to July 8 this year.
Eleven teams that passed the second-round screening participated in the final judging session. Amidst an audience listening intently, each team presented their work using prepared presentation videos and materials, followed by lively Q&A sessions with the judges. As a result, the top prize, the Minister of Internal Affairs and Communications Award / ACC Grand Prix, was awarded to Daiki Angel Help's "The Restaurant That Gets Your Order Wrong." The ACC Gold went to Otsuka Pharmaceutical / Seven-Eleven Japan/Z-kai's "Super Good Question Drill Inc. / Super Good Question Drill Inc. 2," and Kourakuen Holdings' "Turning a ¥3.2 Billion Deficit into Record Profits in One Year: Kourakuen Annual Campaign." ACC Silver and ACC Bronze awards were also decided.
■"2019 59th ACC TOKYO CREATIVITY AWARDS"
Marketing Effectiveness Category Winners List
【Minister of Internal Affairs and Communications Award / ACC Grand Prix】
Advertiser: Daiki Angel Help
Product Name: The Restaurant That Gets Orders Wrong
Campaign Name: The Restaurant That Gets Orders Wrong
Advertising Agency: TBWA\HAKUHODO
【ACC Gold】
Advertiser: Otsuka Pharmaceutical / Seven-Eleven Japan / Z-kai
Product Name: Calorie Mate
Campaign Name: Super Good Questions Drill Inc. / Super Good Questions Drill Inc. 2
Advertising Agency: Hakuhodo
Production Company: Hakuhodo i-studio
Advertiser: Kourakuen Holdings
Product Name: Kourakuen
Campaign Name: Turning a ¥3.2 Billion Deficit into Record Profits in One Year
~Kourakuen Annual Campaign~
Advertising Agency: Hakuhodo
Production Company: Taima2 / AOI Pro.
A list of award-winning works, including ACC finalists, and the jury chair's comments can be viewed on the ACC website.
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