The 62nd Japan Magazine Advertising Awards Winners Announced

The Japan Magazine Advertising Association recently announced the winners of the 62nd Japan Magazine Advertising Awards. The Minister of Economy, Trade and Industry Award (Grand Prix) was awarded to Gucci Japan's "2019 Cruise Collection." The company also won the Overall Award. The work was published in the December 2018 issue of POPEYE.

Eligible entries were advertisements published between July 1, 2018, and June 30, 2019. A total of 2,505 entries were submitted from 144 magazines published by 30 member publishers of the Japan Magazine Advertisers Association. On September 3, the judging committee selected the winners for the "Minister of Economy, Trade and Industry Award," the "Grand Prize," and the winners in each category. The awards ceremony will be held at the Tokyo Dome Hotel in Bunkyo Ward on November 6, starting at 3:00 PM.

Gold Award-winning advertisers, product names, or themes are as follows.

Part 1 (Pure Advertising)
A: MHD Moët Hennessy Diageo "Dom Pérignon × Lenny Kravitz Series"
B: Pola Pharma "The Story Behind Dry, Flaky Feet"
C: Gucci Japan "2019 Cruise Collection"
D: Koto Corporation "Life on Lake Biwa is Fun."
E: Sazaby League Little League Company Ron Harman "LA"

Part 2 (Tie-up Advertising)
A: Japan Tobacco "Our Future Together"
B: Flowfushi "Fashionable UZU Changes the World"
C: Issey Miyake "HOMME PLISSÉ ISSEY MIYAKE"
D: SoftBank "SoftBank Ymobile Shop Uniform Renewal"
E: Sony "Ginza Sony Park Complete Guide"

Part 3 (Series Advertisements)
Kewpie "Kewpie Mayonnaise farm to plate."

Part 4 (Multiple/Special Processing Advertisements)
Panasonic "Now, to the next era."

Part 5 (Small Space Advertisements)
Nakata Foods "The Unknown Wakayama Encyclopedia"

Advertising Awards Steering Committee Special Award
FRaU × SDGs Project

※ A. Food, Beverage, Healthcare & Lifestyle Category　B. Beauty & Cosmetics Category　C. Fashion & Jewelry Category　D. Electrical Appliances, Housing, Energy & Information & Communications Category　E. Automotive, Finance, Services, Hobbies & Other Category