Web Dentsu Inc. Tsūhō × WASEDA NEO Both entities collaborate to launch online lecture series

WASEDA NEO, which provides a "co-creation space" for leaders shaping the next era to drive genuine innovation, and Dentsu Inc.'s news site "Web Dentsu Tsūhō" are collaborating to launch the "Web Dentsu Tsūhō × WASEDA NEO Collaborative Lecture Series" online course for working professionals starting in July.

 

WASEDA NEO opened in 2017 as a "forward-looking learning community for updating knowledge, output, and building supportive networks," operated by Waseda University. It operates the Nihonbashi Campus in Chuo Ward, Tokyo. The campus hosts various seminars and workshops while also providing networking events and other opportunities for member interaction.
Official website: https://wasedaneo.jp/

Recognizing that remote work has accelerated during the pandemic and that "changes are occurring in how working adults learn," WASEDA NEO and Web Dentsu Inc. have launched these online courses. They aim to leverage both parties' knowledge to provide opportunities for greater hope in work and, ultimately, in life.
The series' keyword is "Hope lies beyond learning."
This echoes a passage from a 1909 speech by Shigenobu Ōkuma, former President of Waseda University: "Human beings live by hope. Hope itself is the life of humanity."
The keyword embodies the meaning: "When the desire to learn sprouts, people become humble. They can be kinder to others. They can sincerely respect their predecessors. That feeling transforms into hope for living."

The inaugural lecture, "The Secret Behind Why Interesting Projects Work" (July 22: 6:30 PM - 8:00 PM), will be led by Shinji Muto, Creative Director at Dentsu (https://dentsu-ho.com/people/347).
The instructor is Shinji Muto ( https://dentsu-ho.com/people/347 ), Creative Director at Dentsu Inc.

Lecture Overview (from WASEDA NEO Lecture Guide)

How are compelling projects refined? Learn the secrets and hone your planning skills.
Do you think "planning = writing a proposal"? No matter how impressive or thick your proposal is, it alone won't attract people. To conceive and realize an interesting project, you must polish it over and over, keeping it consistently compelling. Writing the proposal is only one part of the process. A current Dentsu Inc. Creative Director, who continuously practices this process, reveals the behind-the-scenes of projects he personally handled.

・Case 1) The plan that transformed a company with the world's first "Special Talent Allowance"
　　　　　(Winner of the 2019 Good Design Award)
・Case 2) The "Dance" Business Project at an Advertising Agency That Lasted 10 Years
　　　　　(Winner of the Kids Design Award 2014)
・Case 3) A tear-jerking project featuring grandparents' "rock 'n' roll"

How were these ideas conceived? What thoughts and actions sparked them? How were these ideas expanded and shaped into projects? How were they refined both before and after implementation? How were people drawn in at each crucial stage? You'll gain detailed insight into these usually hidden processes and learn from them. Furthermore, we clearly convey the key points for "refining projects" that can be extracted from these case studies. Packed with practical tips you can start using tomorrow—from easily implementable ideas to challenges for honing your project skills.
The participation fee for this workshop is ¥3,300. Registration is open until 1:00 PM on the day of the event.
Registration: https://wasedaneo.jp/course/course-detail/2478/