Dentsu Inc. B Team Publishes Innovative Business Book "Mixing 'What You Love' into Your Work."

The text of the Dentsu Inc. news release distributed on June 8 is as follows.

June 8, 2020

Dentsu Inc. published the book " Mixing 'What You Love' into Your Work: Tips for Leveraging Your B-Side in Your Main Job " through Shoeisha on June 8.

This innovative business book offers a unique learning experience by simulating the work philosophy and techniques of Dentsu Inc. B Team*, which views an employee's core expertise as their "A-side" and their individual talents (or areas of strength) as their "B-side," encouraging the integration of these B-side strengths into their professional work. It reveals the secrets and techniques for working vibrantly and achieving results by weaving personal passions into one's work. Drawing on the diverse, real-life voices of Dentsu Inc. B Team members, it covers everything from discovering your B-side, nurturing it, building a B Team, to leveraging it individually. This structure provides organizational management with hints for utilizing employee talents and allows readers to explore how to engage with their own B-side and find their ideal work style.
In today's world demanding a paradigm shift in work, this book distills wisdom on rediscovering the source of individual power and amplifying it into organizational strength.

*Dentsu Inc. B Team
Launched in July 2014 as DENTSU SOKEN INC. B Team, it was later renamed Dentsu B Team. This special creative team at Dentsu Inc. operates under the slogan "Curiosity First." It brings together employees who possess a personal "B-side" (private activities, amazing hobbies, previous careers, etc.) alongside their "A-side" (primary job). Currently, 56 specially appointed researchers from diverse fields—including DJs, architects, novelists, skiers, peace activists, and AI engineers—constantly monitor and gather information within their respective areas of expertise. Many challenges exist that cannot be overcome using conventional "A-side" approaches. For these challenges, the team develops Plan B—alternative approaches—that differ from previous methods, providing solutions to society and businesses.

<Book Overview>

'Mixing "What You Love" into Your Work: Hints for Utilizing Your B-Side in Your Main Job'

・Title: 'Mixing What You Love into Your Work'
・Author: Dentsu Inc. B Team
・Publisher: Shoeisha
・Price: ¥1,600 (excluding tax)
・Release Date: June 8, 2020
・Specifications: B6 size / 208 pages
・ISBN: 978-4798164663
・E-book: Kindle, Rakuten Kobo, SEshop, Google Play Books, BookLive!, Apple Books, honto, Reader Store, Book Walker, Kinoppy

＜List of Genres Covered by B Team Members＞
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List of Genres Handled by Team B Members

&lt;Reference Website&gt;

Dentsu Inc. B Team Website: https://bbbbb.team/
"Why Not Mix Some 'Ambition' into Your Work?" https://dentsu-ho.com/articles/7339

[Book Inquiries]
　Dentsu Inc. Dentsu B Team info@bbbbb.team

Dentsu Inc. News Release
https://www.dentsu.co.jp/news/topics/2020/0608-010063.html
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