ANA "Let's Create a Support CM Together! Sochi Olympics Japan Team" Edition

ANA, as an Official Partner of the Japanese Olympic Committee (JOC), is supporting the Japanese Olympic Team at the Sochi Olympics through the "Let's Create a Support CM Together!" campaign and a "Special Exhibition Enjoyable on Your Smartphone" at Haneda Airport.

The "Let's Create a Support CM Together!" campaign invites the public to submit photos of themselves striking three specific athletic poses or "thumbs-up" photos on the dedicated website ( anasochi.jp). TV commercials using these images will be produced and broadcast (starting early February). The campaign will also launch on the website on February 5. ANA previously created support TV commercials using public submissions during the bid campaign for the 2020 Tokyo Olympic and Paralympic Games.

The "Special Exhibition Enjoyable with Your Smartphone" at Haneda Airport Terminal 2 features a virtual photo corner where visitors can take commemorative photos with smartphone avatars of male figure skater Yuzuru Hanyu, female snowboarder Chika Takeuchi, and female speed skater Ayaka Kikuchi. Moving banners allow visitors to view competition videos of the athletes by holding their smartphones over them. A PR booth also showcases the making-of footage and the completed support commercial. (Until February 23).