Toyota "AQUA" Broadcasts Sochi Japan Team Support Commercial

 

Toyota Motor Corporation, a Gold Partner of the Japanese Olympic Committee (JOC), is airing a limited-time TV commercial titled "Winter has come" featuring the AQUA, the world's most fuel-efficient hybrid car (*), to support the Japanese Olympic team at the Sochi Olympics. The entire commercial is rendered in full 3D animation, featuring people enjoying winter sports at a snow resort alongside colorful Aquas. Expressing the wish that "exciting winters will continue to come," the Aqua declares its commitment to facing environmental challenges head-on, concluding with "Now, on to the Sochi Olympics!" and "Go Japan!".

Through the grand stage of the Olympics, it conveys the powerful message, "We want to keep protecting the Earth's winter," a statement only possible from the world's most fuel-efficient Aqua. It aims to be a support commercial with an unprecedented approach.

View it on the Aqua website ( toyota.jp/aqua/movie/ ).

*As of November 2013. Gasoline passenger vehicles (excluding plug-in hybrid vehicles). Source: Toyota Motor Corporation.