Jupiter Telecom will begin airing a new TV commercial titled "J:COM Mobile 'Sandbag' Edition" featuring Yuriko Yoshitaka as the image character for J:COM starting November 20.
A cheerful woman (Yoshitaka) appears, delighted by her lower smartphone bill, singing "Since I saved money on my phone~". To combat a lack of exercise and relieve stress, she uses the money she saved to buy a punching bag. She strikes a fighting pose in her living room, throwing punches and kicks. There's also a scene where she gets tossed around by the returning punching bag.
Finally, she delivers a powerful straight punch alongside the catchphrase "Fees forever just 980 yen!" and concludes with a satisfied smile alongside her smartphone. The commercial cutely and powerfully promotes the pricing plan, expressing a forward-thinking, exciting worldview of embracing new challenges.
Appearing on set in relaxed attire for the scene of boxing in her living room, Yoshitaka-san showed genuine interest in the fitness equipment set up on set in the making-of footage. She was seen sparring with the punching bag with an innocent smile, unleashing dynamic full-body kicks that sent her crashing to the floor. After the take, the director enthusiastically praised Yoshitaka, saying, "Wonderful! We got it perfectly!" for her quick response to his direction. The warm and friendly atmosphere on set is evident.
New TV Commercial Here
Behind-the-scenes & interview here
CM Gallery is here