Online Seminar on YouTube Video Advertising Solution "ZEFR" to be Held on May 20

An online seminar about the YouTube video advertising solution " ZEFR" will be held on May 20. Participants are currently being recruited.

"ZEFR" is a solution provided by Zefr, Inc., which is entering the Japanese market for the first time through a capital and business alliance between Legoliss, a company engaged in data-driven marketing, and Mitsui & Co.

While demand for YouTube video ads continues to grow significantly, attention is increasingly focused on methods to enhance ad effectiveness through contextual delivery. This seminar will feature advertising agencies that have successfully enhanced the value of YouTube ads using "ZEFR," who will introduce the solution in a panel discussion format.

*Zefr, Inc.
Founded in the U.S. in 2008. Utilizing large-scale data based on human video reviews and proprietary video analysis technology powered by AI, it automatically generates effective delivery destination lists for advertisers at the individual video URL level, enabling more effective video advertising campaigns. It is an official partner of YouTube and Facebook.
 

What Challenges Does the YouTube Video Advertising Solution "ZEFR" Solve?
【Event Overview】
Date & Time: Thursday, May 20, 2021, 1:00 PM - 2:00 PM
Format: Zoom Webinar
Participation: Free (Advance registration required)
■Click here for the online seminar overview and registration

【Program】
1:00 PM - 1:05 PM Opening Remarks
1:05 PM - 1:15 PM Introduction to ZEFR
1:15 PM - 1:50 PM Panel Discussion
1:50 PM - 2:00 PM Q & A

【Speakers】
＜Speaker＞
Yusuke Sugiyama
Mitsui & Co., Ltd.
ICT Business Division, Digital Marketing Department, Team Leader
After graduating university, joined a full-service advertising agency. Handled major automotive manufacturers and major telecommunications carriers before working in the technology division to launch a new business supporting inter-company data integration. Joined Mitsui & Co., Ltd. in 2019, primarily responsible for investing in and supporting the Japanese expansion of overseas advanced technology companies, focusing on the advertising and marketing sectors.
 

Legoliss Inc.
Director / Head of Product Solutions Division
Moved to the U.S. after graduating university. Upon returning to Japan, worked at a major steel company before joining Interspire Inc. (now United Inc.). As Manager of the Mobile Rep Division, he handled over 100 advertising agencies. Subsequently, at FreakOut Inc., he served as Senior Manager providing OEM platform services. Later, at Maverick Inc., he was Executive Officer overseeing partner sales and launching/advancing overseas operations. He provided business consulting for multiple startups before joining Legoliss in 2019. Appointed Director in April the following year.
 

<Guest Speakers> (in alphabetical order)
Ryoji Yanashima
Intimate Merger Inc.
President and Representative Director
2010: Ranked 3rd in the world at RSCTC2010 Discovery Challenge, one of the world's largest statistical algorithm contests. Joined Greer Inc. in the same year. Aiming for further data utilization business, he joined FreakOut Inc. Founded our company in 2013 and became its Representative Director. Supports solving problems in various industries through data utilization from both an academic perspective as a data scientist and a business perspective as a manager.

Integrated Media Planning Department
After graduating from university, joined Opt Inc. From the first year, engaged in media planning and execution centered on brand initiatives, handling clients across diverse industries including finance, real estate, entertainment, and women's products. Well-regarded for planning from a consumer perspective.

Mr. Hayato Izumida
Cyber Communications Inc.
Media Solutions Division Google Team Team Manager
Joined CCI as a new graduate in 2009. After handling major electronics manufacturers and foreign clients in the sales team of a Dentsu Group agency, he was seconded to Dentsu Inc. and Dentsu Digital Inc. for approximately five years. Stationed in the Sales Division as a digital specialist, he worked on digital promotions for clients primarily in the beverage and pharmaceutical sectors. For the last two years, he was seconded to AbemaTV, where he handled advertising sales and was also involved in program planning. Returned to CCI in February 2021 and assumed the role of Manager for the Google Team.

Dentsu Inc.
Dentsu Innovation Initiative Marketing Manager
Handled Tokyo 2020 Olympic-related projects in the planning department.
After handling sales for foreign food brands, transferred to current department in 2016. Currently supports business development for overseas startups in the MarTech field and designs/proposes marketing plans for domestic brands.

Mr. Daisuke Igarashi
PERSOL Process & Technology Co., Ltd.
Digital Promotion Department, Digital Promotion Group Manager
Joined PERSOL Process & Technology after working at a web-specialized agency. Engaged in planning and proposing web advertising, primarily performance-based ads, before assuming the manager role. Currently working diligently to meet client expectations while personally managing advertising campaigns—both within and outside the PERSOL Group—for purposes including recruitment ads targeting mid-career and new graduate applicants, as well as promotions for various products beyond recruitment objectives.

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