Nisshin Oillio Supporting the Sochi Japan Team through commercials, websites, and programs

Nisshin Oillio, an Official Partner of the Japanese Olympic Committee (JOC), is conducting various activities to support Japan's athletes at the Sochi Olympics. Their TV commercial features mogul skier Aiko Kamimura in the "Source of Strength: Aiko Kamimura" edition. Set against footage of Kamimura's training after her return to competition, the ad conveys how the company's products provide "the strength to fulfill my aspirations," supporting athletes through dietary and nutritional support.

On the company's website "Beautiful Energy" ( nisshin-oillio.com/be/ ), viewers can watch the commercial and message videos from athletes Aiko Uemura and Miki Ito (women's moguls) about their aspirations for the Sochi Games. Recipes for "V-Meals" – meals designed to help athletes achieve victory – are also available.

The company's TV program featured Japanese national team athletes as guests, building momentum to support the athletes at the Sochi Games. The January broadcast of BS Fuji's "Athlete's Power" (last Saturday of each month, 6:00 PM - 6:25 PM) featured speed skater Joji Kato, who discussed his private life, including his diet, and his determination for the Sochi Games. Fuji TV's "V-Meal! JAPAN" (Sundays at 11:45 AM to 11:50 AM) featured athletes Arisa Murata (women's moguls) and Hanae Kubo (women's ice hockey). They discussed the food that fuels their power and pledged strong performances in Sochi.