"Amino Vital" Featuring athlete Takahashi in commercials and magazine ads

Ajinomoto, a Gold Partner of the Japanese Olympic Committee (JOC), is airing TV commercials for its sports supplement "Amino Vital" ahead of the Sochi Olympics. This product is a supplement providing essential amino acids during sports activities. It is both an officially licensed JOC product and certified by the Japan Anti-Doping Agency.

 

"Amino Vital Daisuke Takahashi Interview" Edition	"Winter Sports" Edition

 

The "Amino Vital Daisuke Takahashi Interview" edition features Japanese men's figure skating representative Takahashi speaking against a backdrop of footage showing him practicing on the ice rink. He states, "Amino Vital is now common knowledge for athletes," and appeals, "I want many people to drink it and live each day energetically." The "Winter Sports" edition combines scenes of Takahashi's intense training with snowboarding and ski slalom competitions, asserting, "What sports require isn't just water," to emphasize Amino Vital's necessity. Timed for the Sochi Games, these commercials connect Japanese national team athletes and snow sports with Amino Vital, aiming to enhance the product's image and establish it as essential during sports.

Additionally, magazine ads featuring Takahashi as the main visual are running with the tagline "Sports. Water. Amino acids." The Amino Vital website ( www.aminovital.com/tvcm/ ) also offers behind-the-scenes footage from the commercials.